Senior Product Marketing Manager

Summary

Join Hygraph, a dynamic Berlin-based startup, as our (Senior) Product Marketing Manager and help position, launch, and promote our Headless CMS. You will bridge product and customer needs, develop clear messaging for technical and non-technical audiences, and create engaging content like blogs, case studies, and webinars. Collaborate with Marketing, Sales, Product, and Customer Success teams to ensure consistent messaging. This role requires strong communication skills, technical knowledge, and experience in B2B product marketing. You will report to the Head of Product Marketing and help refine how we communicate Hygraph’s unique advantages. Hygraph offers a remote-first, globally distributed team environment with a yearly learning budget for professional development.

Requirements

• 3-4 years of experience in B2B product marketing – Experience marketing software products to technical audiences
• Ability to connect with technical stakeholders – Skilled at engaging engineers, product managers, and CTOs to understand their needs and craft tailored solutions
• Passion for content creation – Enjoys writing blogs, creating demos, and developing educational resources that inform and inspire
• Technical knowledge – Understanding of GraphQL, API ecosystems, and modern application architectures, including headless, composable, and microservices-based solutions
• Strong communication skills – A natural communicator who thrives in conversations with customers and internal teams, eager to uncover insights and opportunities. Proficiency in English is required
• Problem-solving mindset – Able to grasp technical challenges and clearly articulate how Hygraph delivers effective solutions

Responsibilities

• Bridge product and customer needs – Clearly explain how Hygraph solves real-world problems better than competitors, especially for marketers, business decision-makers, developers, and IT leaders
• Develop clear messaging – Create content tailored to technical audiences (developers, product owners, technical leads) and non-technical audiences (business decision-makers, marketing teams, etc.), ensuring clarity for all
• Create engaging content – Write blogs, case studies, and landing pages, host webinars, record videos, and develop materials that highlight Hygraph’s value
• Translate technical features into benefits – Work with Product Managers and Engineers to make complex capabilities easy to understand
• Engage with customers and developers – Listen to their challenges, identify opportunities, and turn insights into messaging that drives adoption

Preferred Qualifications

• Familiarity with the Content Management space, ideally with experience in headless CMS solutions or related technologies
• Hands-on development experience, particularly with modern web development tools and frameworks
• Familiarity with digital transformation projects and their impact on enterprise architectures
• Experience working with design systems, content operations, or developer tooling
• Previous experience managing or mentoring technical marketing or solution-oriented teams

Benefits

• Remote-first and globally distributed team
• Yearly learning budget to attend training and conferences