Senior Product Marketing Manager

Summary

Join Ivanti as a Senior Federal Product Marketing Manager and develop and execute marketing strategies for federal government programs. You will work cross-functionally to drive go-to-market strategies for the US Federal Government, focusing on the Neurons Platform and related products. This role demands creating effective messaging for Federal buyers, leveraging your Federal market experience. You will collaborate with the Solutions Marketing team to adapt and expand messaging, use cases, and sales plays. Close collaboration with Federal sales and the broader marketing organization is essential, supporting field and partner enablement and promoting Ivanti's IT & Security solutions. You will play a key role in crafting compelling narratives for Federal Government agencies. The ideal candidate possesses in-depth market knowledge, strategic planning skills, and experience in the Federal IT/Security market.

Requirements

• Experience in at least one IT/Security market for Unified Endpoint Management and/or Security, IT Service Management, Network Security
• Experience working with Carahsoft and other Federal channel partners
• Familiarity with FedRAMP certification process and marketing of
• Understanding of key regulations impacting the purchase and deployment of our technologies within the Federal space

Responsibilities

• Demonstrate a comprehensive understanding of market trends, competitors and Federal agencies’ needs in a mature yet evolving space
• Create and execute comprehensive marketing plans aligned with federal agency objectives, including target audience identification and messaging development
• Promote Ivanti’s solutions via presentations, blogs and events to generate awareness and interest
• Construct persuasive value-based messaging specific to the Federal Government that showcases our differentiation against key competitors in the space
• Utilize strategic GTM tactics and partner with lifecycle marketing teams to reach our Federal Government audiences and illustrate how Ivanti can help them reach their goals
• Create engaging content to drive understanding and decision-making for Federal buyers and doing so in collaboration with key Federal partners
• Partner with the sales enablement team to educate and empower our sales and partner networks

Preferred Qualifications

• Experience in platform marketing, AI, and automation
• Multi-product solution development and marketing experience in new market categories
• Experience with SaaS solutions and transformation models
• Highly skilled at concise content creation