Senior Product Marketing Manager

Summary

Join MyFitnessPal's Marketing team as a Product Marketing professional and contribute to the growth of a health and wellness business. You will develop and execute go-to-market strategies for new products, leveraging consumer insights and market research. Collaborate with cross-functional teams, including Product, Design, Engineering, and UX Research, to create effective marketing campaigns. The ideal candidate possesses 4-6 years of product marketing experience, strong communication skills, and a proven track record of success. MyFitnessPal offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 4-6 years of experience in product marketing
• Strong communication skills, especially with writing clear GTM strategies & briefs
• Balanced left- and right-brain marketer, with exceptional problem solving and analytical skills and proven ability to turn findings into executable, strategic go-to-market plans
• Results-oriented with an exceptional track record of developing holistic marketing strategies and plans that have consistently met or exceeded objectives
• Experience in conducting qualitative and quantitative research
• Convey a can-do, positive attitude towards tackling problems and are able to see other points of view, while maintaining a practical direction. Willing to roll up your sleeves and do what is necessary to get the job done

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches, including positioning, messaging, pricing, and distribution channels
• Partnering with Research, leverage deep understanding of our audience to drive effective positioning, messaging and GTM strategies
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
• Develop and drive strategic marketing campaigns from inception to execution to launch
• Work with product, marketing and analytics to test, iterate and measure the impact of campaigns and adjust accordingly to optimize for results and critical metrics
• Develop end-to-end user journey campaigns in close partnership with Lifecycle Marketing
• Partner closely with Product to help shape the roadmap
• Dream big and bring ideas to the table

Preferred Qualifications

Ideally, you have experience with Freemium products, and have worked on pricing projects

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• A 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances
• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization
• Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey
• Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match
• In addition to our standard employee benefits, hybrid employees will receive paid lunches in the office