Senior Product Marketing Manager

Summary

Join StackAdapt as a Senior Product Marketing Manager and lead the B2B and Political Verticals. You will develop and execute go-to-market strategies, collaborate with cross-functional teams, and craft compelling narratives for product launches. This role requires expertise in B2B and political marketing, strong analytical and communication skills, and experience in creating sales enablement materials. StackAdapt is a remote-first company, open to candidates across North America. The company boasts a diverse and inclusive workplace and has received numerous awards for its workplace culture and product performance.

Requirements

• 5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing
• Deep B2B Expertise: Strong experience in the B2B industry and a passion for the Political space
• Analytical Skills: Skilled in analyzing market trends and insights to inform strategy
• Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives
• Communication: Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way
• Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC
• Project Management: Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously

Responsibilities

• Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area
• Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team
• Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions
• Research industry trends and competitors, and position StackAdapt to stand out
• Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements
• Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies
• Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals
• Track KPIs, providing insights and recommendations to enhance our go-to-market impact

Benefits

Remote work