Senior Product Marketing Manager

Summary

Join StackAdapt as a Senior Product Marketing Manager and lead a team focused on industry-specific product marketing. You will develop and execute go-to-market strategies across key industries, including B2B, travel, healthcare, and more, with a particular focus on B2B marketing. This role involves collaborating with various teams, including Advertising Technologies, Product, Sales, Engineering, and Enablement, to shape industry strategy and promote StackAdapt's products and solutions. You will mentor a small team of product marketers, ensuring their growth and alignment with company goals. StackAdapt is a remote-first company, open to candidates located anywhere in North America. This is a unique opportunity to contribute to a growing and innovative company.

Requirements

• Have a track record of managing and mentoring a team of marketers
• Have 5+ years of experience in Product Marketing, specializing in industry product marketing within adtech, martech, SaaS, B2B, and digital marketing
• Have a passion for the B2B industry
• Be skilled in analyzing market trends and insights to inform strategy
• Have a proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives
• Possess exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way
• Have experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC
• Possess strong organizational skills and the ability to manage multiple projects and initiatives simultaneously

Responsibilities

• Lead and mentor a small team of product marketers, ensuring their growth and alignment with our goals
• Act as the go-to expert in B2B marketing, developing strategies to drive growth in this key area
• Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions, and partnerships, working closely with the broader Marketing team
• Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions
• Research industry trends and competitors, and position StackAdapt to stand out
• Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements
• Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies
• Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals
• Track KPIs, providing insights and recommendations to enhance our go-to-market impact

Benefits

Remote work