Senior Product Marketing Manager

Summary

Join Visier, a leader in people analytics, as a Senior Product Marketing Manager focusing on Workforce Planning solutions. You will develop compelling messaging, drive product launches, and create marketing strategies for growth and engagement. This hybrid role, based in Vancouver or remotely in Canada, requires strong communication, copywriting, and analytical skills. You will collaborate with various teams, analyze market dynamics, and support sales efforts. The role offers a competitive salary, bonus potential, and the opportunity to contribute to Visier's continued success.

Requirements

• 5+ years of experience in B2B product marketing, preferably within the HR, analytics, business planning, or similar industries
• Demonstrated experience leading successful go-to-market launches with business impact
• A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience
• Strong communicator: Clear communication comes from clear thinking. You excel at communicating complex ideas simply
• Excellent copywriter: You distill complex technical concepts into compelling narratives that drive action
• Skilled researcher/analyst: You know how to track industry trends and dive deep into the market and our buyers
• Continuous learner: You are willing to put in the effort to deeply understand the technology and the business practices surrounding this niche B2B product
• Thrive in ambiguity: Charting new territory doesn’t stress you out–it motivates you

Responsibilities

• Build and implement comprehensive launch plans (including cross-sell, retention, and new customer acquisition) to drive successful adoption and engagement
• Establish clear buyer personas; develop positioning and compelling narratives that set Visier apart and capture our value in a way that resonates with those buyers
• Analyze market dynamics, customer needs and feedback, and competitive landscape to guide product development and marketing initiatives
• Equip sales teams with tools and resources to effectively communicate about Visier solutions
• Plan and support marketing campaigns with the broader team to drive awareness, generate leads, and strengthen customer relationships
• Track and evaluate product marketing initiatives using data, and measuring how your work impacts sales outcomes
• Partner with Product, Sales, Customer Success, and other teams to ensure aligned strategy and execution

Preferred Qualifications

Strong preference for experience working with products related to workforce planning, business planning, FP&A, etc

Benefits

• The base pay range for this position in Canada is 115k -138k / year + bonus
• Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.)
• Hybrid work schedule
• Remote work (considered for candidates anywhere in Canada)