Senior Product Marketing Manager

Jobber
Summary
Join Jobber's Marketing team as a Senior Product Marketing Manager for a 15-month contract covering parental leave. You will be the primary marketing partner for the Marketing Suite, a fast-growing platform feature. Drive go-to-market strategy, influence product adoption, and support expansion and monetization. Collaborate with Product, Sales, and Lifecycle Strategy teams. Lead customer and market research to inform positioning and product development. Shape a compelling product narrative and ensure consistent messaging across channels. Define success metrics and track campaign performance. This high-impact role offers cross-functional visibility and the chance to make a significant contribution to Jobber's growth.
Requirements
- A proven track record in B2B SaaS Marketing, including years in Product Marketing with a focus on driving product adoption and revenue
- Demonstrated success leading go-to-market planning, launches, and integrated marketing programs across cross-functional teams
- Strategic mindset with the analytical skills to turn data into insights, and insights into action
- Strong interpersonal and collaboration skills—you build trusted relationships with Product, Sales, and Marketing peers
- Experience influencing senior leadership and facilitating alignment on high-stakes initiatives
- Bias for action and a relentless focus on customer impact
Responsibilities
- Drive Go-to-Market Success Own GTM strategy and execution for the Marketing Suite, including launches, campaigns, and pricing & packaging recommendations
- Collaborate with Product, Sales, Lifecycle Strategy teams to align plans and deliver integrated campaigns
- Design and run marketing programs that drive adoption, usage, and expansion across customer segments
- Market and Customer Research Lead customer and market research to uncover insights that inform positioning, product development, and differentiation
- Champion the voice of the customer across the organization—turning insights into compelling, actionable narratives
- Shape A Compelling Product Narrative Evolve and scale a clear, compelling value proposition and messaging framework for the product
- Ensure consistent narrative execution across channels—web, in-app, email, and customer-facing content
- Measure and Optimize Define success metrics and track campaign and product performance through dashboards, insights, and experimentation
- Share learnings cross-functionally and iterate based on results
Preferred Qualifications
Experience marketing to SMB audiences
Benefits
- A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
- A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential
- Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family