Senior Product Marketing Manager, Customer Success

Summary

Join Spring Health as a Senior Product Marketing Manager, Customer Success, and play a pivotal role in aligning product marketing strategies with customer success objectives to drive upsell and renewal goals. You will develop strategic partnerships, craft compelling messaging, collaborate with cross-functional teams, conduct market research, create targeted content, and analyze performance. Success in this role involves meeting or exceeding upsell targets, enhancing customer satisfaction, and receiving positive feedback from teams. The position requires 5-7 years of relevant experience and strong communication, collaboration, and analytical skills. Spring Health offers a competitive total rewards package including a target base salary range of $131,200 - $164,000, stock options, and comprehensive benefits.

Requirements

• 5-7 years of product marketing of lifecycle marketing experience, preferably in healthcare, B2B SaaS, or employer services
• Proven track record in developing and implementing marketing strategies that drive customer growth and retention
• Strong understanding of customer success methodologies and their application in product marketing
• Excellent communication and collaboration skills, with the ability to work effectively across teams
• Analytical mindset with experience in market research and performance analysis
• Experience creating compelling content and collateral that drives customer engagement

Responsibilities

• Develop strategic partnership with customer success leaders and managers to deeply understand the needs of current customers and commercial goals
• Craft compelling messaging that communicates the value of our products and services, tailored to existing customers to drive engagement and expansion
• Work closely with Customer Success, Sales, and Product teams to ensure alignment and execution of strategies that enhance customer satisfaction and drive growth
• Conduct market research to understand customer needs, preferences, and behaviors, informing strategies that support upsell and renewal efforts
• Create targeted content and collateral that supports Customer Success teams in their efforts to educate customers and promote additional products or features
• Monitor and analyze the effectiveness of product marketing initiatives in driving upsell and renewal, using insights to refine strategies and improve outcomes

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub ,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes