Senior Product Marketing Manager, Industry Marketing

Summary

Join LaunchDarkly as a Senior Product Marketing Manager, Industry Marketing to lead marketing efforts for key industries. This role requires a deep understanding of customer needs and challenges within specific industries. You will craft compelling messaging, develop industry playbooks, and create high-impact marketing assets. Collaboration with Demand Gen and Sales teams is crucial to drive pipeline and lead generation. The ideal candidate possesses extensive B2B SaaS marketing experience and exceptional communication skills. This position offers a competitive salary and benefits package.

Requirements

• 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software
• Demonstrated track record of building successful industry marketing programs and developing and executing a thoughtful content strategy
• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
• Ability to build relationships and influence across all levels of the organization, especially the field

Responsibilities

• Develop an in-depth understanding of our priority industries, including buyer needs, challenges, workflows, and use cases
• Craft differentiated messaging based on user research, industry insights, and product knowledge
• Serve as the go-to expert for industry insights and strategy, taking a leadership role at relevant external events and customer engagements
• Build high-impact assets, such as blogs, persona docs, ROI content, web content, and sales collateral, to support Sales and Marketing in driving product awareness and pipeline
• Partner with Demand Gen on industry and ABM campaign ideation and execution to drive lead generation
• Serve as the industry subject matter expert for the field, including enabling reps to have compelling conversations with industry buyers and engaging directly on high-value strategic deals

Preferred Qualifications

• A bachelor of science in engineering, marketing or a degree in business preferred
• Experience marketing products to a developer audience is a plus

Benefits

• Restricted Stock Units (RSUs)
• Health, vision, and dental insurance
• Mental health benefits