Senior Product Marketing Manager

Summary

Join Mitek, a global leader in digital and biometric identity authentication, as a Senior Product Marketing Manager! This role focuses on supporting North American business teams by crafting and delivering the story of Mitek's identity verification solutions. You will gather market insights, influence the product roadmap, and develop marketing materials. Responsibilities include market intelligence, product launches, sales enablement, and performance analysis. Mitek offers a virtual-first work environment with flexible options. The ideal candidate possesses a Bachelor's degree and 8+ years of relevant experience in SaaS B2B software. Competitive compensation and benefits are provided.

Requirements

• Bachelor's degree and/or 8+ years of product marketing experience in SaaS B2B software (preferably identity or fintech)
• Proven expertise in content origination and execution; demonstrating the ability to take complex technology and simplify it for audiences across communication channels
• Strong understanding of the tools and processes necessary to manage the marketing lifecycle of new products or services
• Experience at a global company
• Strong technical acumen; including awareness and expertise with AI subject matter

Responsibilities

• Understand the changing and diverse regulatory & compliance landscape across both the US and Canadian markets and articulate those needs to our Product Management team
• Understand customer use cases and provide continuous feedback to Product Management about customer requirements and strategies
• Plan and launch new products and services in key target verticals and geographies, managing the cross-functional implementation of the plan across multiple quarters
• Work with product management to customize packages and pricing for key market segments
• Understand, and create content for, all stages of buyer journey
• Create outstanding technology presentations, data sheets, infographics, white papers and customer case studies
• Develop short, consumable product demonstrations to highlight Mitek’s market offerings
• Support sales enablement – communicate the value proposition of your products to the sales team and develop the sales tools that support the selling process of those products
• Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution
• Perform cost-benefit analysis for tied marketing activities, prioritize spending priorities, and measure overall results against plans for product marketing activities

Preferred Qualifications

• Deep understanding of the evolving regulatory and compliance landscape in both the US and Canadian markets
• Experience with biometric products
• Proficiency with collaboration and product/project management tools such as Atlassian (Jira), and Miro
• Experience with content tools such as High Spot

Benefits

• Universal, supplemental, and private healthcare plan choices based on country specifics
• Retirement/pension plan contributions, MTK stock plan participation
• Life event & disability coverage
• Generous annual leave, company holidays, volunteer time off
• E-learning license, tuition reimbursement, hackathons
• Home office setup allowance
• Pet insurance, identity theft protection, legal assistance