Senior Product Marketing Manager

Summary

Join Mitek, a global leader in digital and biometric identity authentication, as a Senior Product Marketing Manager. You will provide product marketing support to North American business teams, crafting and delivering the story of Mitek’s identity verification solutions. This role involves gathering product, market, and customer insights to influence the product roadmap and market penetration. You will develop marketing materials, narratives around industries and use cases, and drive product positioning and sales enablement strategies. The position requires managing multiple marketing programs, performing cost-benefit analyses, and measuring results. Mitek offers a virtual-first work environment with flexible options and a commitment to career growth and competitive benefits.

Requirements

• Strategic and analytical thinker who can blend technology and business strategy to develop compelling business cases for new products
• Ability to manage multiple priorities in a fast paced and dynamic working environment and build excellent rapport with internal teams
• Strong interpersonal and team-building capabilities
• Bachelor's degree and/or 8+ years of product marketing experience in SaaS B2B software (preferably identity or fintech)
• Proven expertise in content origination and execution; demonstrating the ability to take complex technology and simplify it for audiences across communication channels
• Strong understanding of the tools and processes necessary to manage the marketing lifecycle of new products or services
• Experience at a global company
• Strong technical acumen; including awareness and expertise with AI subject matter

Responsibilities

• Market intelligence – Understand the changing and diverse regulatory & compliance landscape across both the US and Canadian markets and articulate those needs to our Product Management team
• Market fit – Understand customer use cases and provide continuous feedback to Product Management about customer requirements and strategies
• Product launch – Plan and launch new products and services in key target verticals and geographies, managing the cross-functional implementation of the plan across multiple quarters
• Work with product management to customize packages and pricing for key market segments
• Understand, and create content for, all stages of buyer journey
• Create outstanding technology presentations, data sheets, infographics, white papers and customer case studies
• Develop short, consumable product demonstrations to highlight Mitek’s market offerings
• Support sales enablement – communicate the value proposition of your products to the sales team and develop the sales tools that support the selling process of those products
• Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution
• Perform cost-benefit analysis for tied marketing activities, prioritize spending priorities, and measure overall results against plans for product marketing activities

Preferred Qualifications

• Deep understanding of the evolving regulatory and compliance landscape in both the US and Canadian markets
• Experience with biometric products
• Proficiency with collaboration and product/project management tools such as Atlassian (Jira), and Miro
• Experience with content tools such as High Spot

Benefits

• Universal, supplemental, and private healthcare plan choices based on country specifics
• Retirement/pension plan contributions, MTK stock plan participation
• Life event & disability coverage
• Generous annual leave, company holidays, volunteer time off
• E-learning license, tuition reimbursement, hackathons
• Home office setup allowance
• Pet insurance, identity theft protection, legal assistance