Senior Product Marketing Specialist

Summary

Join Lyra Health as a Sr. Product Marketing Specialist for Self-Care & Organizational Care! Lead the go-to-market strategy for Lyra’s self-care and organizational care solutions, driving engagement with tools and resources that support sustainable mental well-being. Collaborate with cross-functional teams, including Product, Clinical, Member Marketing, and Workforce Transformation, to develop and launch preventive care offerings. Develop comprehensive GTM strategies, craft compelling messaging, and create strategies to drive adoption and engagement. Oversee launch processes, track key performance metrics, and build thought leadership content. This role requires a blend of B2C and B2B expertise and a strategic mindset.

Requirements

• 7+ years of product marketing experience, preferably in healthcare, wellness, technology, or mental health solutions
• Proven experience with both B2C and B2B go-to-market strategies, especially within health and wellness
• Strong skills in product positioning, messaging, and storytelling that resonate across diverse audiences
• Demonstrated ability to collaborate cross-functionally to create solutions that support self-care and organizational well-being
• Strategic mindset with a strong track record in data-driven decision-making for long-term growth
• Excellent communication and leadership skills, with a history of driving successful product launches and increasing engagement

Responsibilities

• Collaborate with Product, Clinical, and Workforce Transformation teams to shape Lyra’s self-care and organizational well-being offerings
• Collaborate with internal teams to develop new products that foster well-being and drive sustained engagement
• Lead market research efforts to understand member and customer needs, competitive trends, and emerging preventive health and organizational well-being dynamics
• Use these insights to guide product roadmap priorities and market positioning
• Develop comprehensive GTM strategies for self-care and organizational well-being solutions, coordinating with cross-functional teams to ensure alignment and maximize impact across B2C and B2B channels
• Craft compelling messaging that highlights the unique value of Lyra’s self-care and organizational care offerings, resonating with members, benefits leaders, and HR decision-makers
• Tailor messaging to demonstrate Lyra’s impact on both personal and workplace well-being
• Create strategies to drive adoption and sustained engagement with preventive programs, optimizing member utilization through data-driven insights
• Identify and develop opportunities for cross-selling and upselling within Lyra’s organizational wellbeing portfolio
• Oversee the end-to-end launch process for self-care and organizational initiatives, collaborating with Product, Clinical, Marketing, and Enablement teams
• Develop buyer-facing content, webinars, release notes, and sales collateral to support successful launches
• Define and track key performance metrics such as engagement rates, program utilization, and satisfaction among members and organizations
• Use insights to refine and elevate strategies across preventive care initiatives
• Partner with internal and external stakeholders to build thought leadership content that positions Lyra as a leader in preventive mental health and organizational well-being

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
• We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!