Senior Retention And Direct Response Manager

Summary

Join us as a Sr. Retention & Direct Response Manager and drive online lead generation through diverse channels, including TV, radio, podcasts, and social media. This hands-on role demands identifying, testing, and optimizing new campaigns to reach untapped markets. You will build and experiment with innovative marketing strategies, testing new channels, analyzing results, and scaling high-performing campaigns. Responsibilities include launching and managing lead generation campaigns across various platforms, continuously testing new channels, developing and executing growth-focused marketing plans, and optimizing campaign performance. You will also work cross-functionally, stay ahead of industry trends, manage budgets, track ROI, and report on campaign success.

Requirements

• Demonstrate proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels
• Possess a strong background in performance marketing, data analysis, and campaign testing
• Exhibit a hands-on, test-and-learn mindset with the ability to move quickly
• Have experience managing marketing budgets and driving ROI
• Possess excellent communication and leadership skills

Responsibilities

• Launch and manage lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI assisted voice channels
• Continuously test new marketing channels, analyzing data to refine strategies
• Develop and execute innovative growth-focused marketing plans
• Optimize campaign performance using A/B testing, audience targeting, and conversion tracking
• Work cross-functionally to align marketing efforts with business goals
• Stay ahead of industry trends to identify new opportunities for expansion
• Manage budgets, track ROI, and report on campaign success

Preferred Qualifications

• Be proactive, adaptable, and flexible in a dynamic environment
• Be professional and dedicated to excellence
• Be willing to go the extra mile to achieve exceptional results
• Be a strong team player who thrives in collaboration
• Be committed to continuous improvement and open to experimenting with new approaches