Senior Manager, Marketing Operations & Analytics

Summary

Join RapidSOS, an intelligent safety company, as a Senior Manager of Marketing Operations & Analytics to contribute to our rapidly scaling marketing team. This pivotal role will involve evolving our Go-To-Market (GTM) operations infrastructure, ensuring that our aggressive growth targets are met with robust, data-driven strategies and efficient processes. You will optimize our martech stack, own marketing analytics, and drive the adoption of automation and AI to enhance the performance of our revenue-focused teams. The role also supports and optimizes post-sales customer engagement functions, contributing to operational efficiency across the entire customer lifecycle. We seek a strategic thinker with hands-on execution capabilities. This position offers competitive salary and benefits, equity participation, and a dynamic work environment.

Requirements

• 8+ years of progressive, hands-on experience in Marketing Operations
• Required experience scaling marketing and/or customer success operations functions in a high-growth, venture-backed B2B SaaS or Tech company
• Expert-level proficiency with HubSpot, Salesforce, and Gainsight (including creating playbooks, rules, CTAs, health scores, and reporting within Gainsight)
• Be prepared to discuss the technical challenges you've overcome in these platforms
• Exceptional analytical skills with a proven track record of using data to drive strategic decision-making, extracting insights, and building comprehensive reporting and dashboards
• You possess strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations for both marketing and post-sales functions
• Deep understanding of the B2B marketing and customer lifecycle, including lead management, onboarding, adoption, and retention
• Proven track record of personally leveraging AI and automation to drive efficiency and scale marketing and GTM operations
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously and drive them to completion
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels
• A proactive, forward-thinking mindset with a passion for innovation and continuous improvement
• You are not afraid to roll up your sleeves to fix issues and are equally comfortable presenting to leadership
• Inspired by the RapidSOS mission to use technology to build a safer, stronger future and save lives
• Curious and motivated to continuously learn and adapt to the fast-evolving landscape of operations technology

Responsibilities

• Lead Day-to-Day Marketing Operations & Strategic Evolution: Manage and optimize daily marketing operations, while strategically contributing to the evolution of our broader revenue operations infrastructure
• Act as a strategic partner to the CMO and the Revenue Marketing leader, translating business objectives into actionable marketing and customer success operations strategies and roadmaps
• This role requires a balance of strategic thinking and deep dives into technical execution to solve problems
• Own Marketing Analytics & Reporting: Be the central owner for marketing analytics and reporting across our enterprise, public safety, and brand initiatives, providing clear visibility into marketing performance, funnel analytics, and investment impact
• Personally develop and maintain comprehensive dashboards and reports, providing actionable insights into campaign performance, customer health, product adoption, and ROI across the entire customer lifecycle
• Drive Systems Integrations & Optimization: Serve as the primary owner of our Marketing Automation Platform (HubSpot), managing its integration with Salesforce to ensure seamless bi-directional data flow and resolve existing sync issues
• Be responsible for the technical build, deployment, and ongoing troubleshooting of these integrations
• In partnership with our Sales Operations team, you will be responsible for the marketing components of the lead-to-revenue process
• This includes oversight of lead routing and sales handoff, campaign operations and attribution, as well as both ad hoc and ongoing reporting needs related to the lead and opportunity lifecycle
• Partner with Marketing and Customer Experience (CX) on the adoption of our CX/PX platform, Gainsight
• Improve sales and marketing's adoption of our sales engagement platform, Apollo
• Facilitate the hands-on integration of marketing data into our larger enterprise architecture and FP&A efforts, utilizing platforms like Abacum and Data Bricks
• Actively identify and implement new tools and technologies as needed to enhance capabilities and efficiency across marketing and customer success
• Assess and Implement Automation & AI: Proactively identify gaps and opportunities within our GTM operations to leverage automation and AI for improved efficiency and performance across revenue-focused teams
• Champion the hands-on adoption and implementation of AI and automation solutions to streamline marketing processes, improve targeting, enhance customer experience, and boost overall operational efficiency
• Martech Stack Ownership & Enablement: Partner with the Revenue Marketing leader to own the martech stack, including personally optimizing the adoption and enablement of existing tools and leading the setup and integration of new technologies
• Develop and Maintain Documentation: Create and maintain comprehensive documentation for marketing processes and systems
• Collaborate on Roadmap Execution: Be deeply involved in the tail end of our engagement with CS2, a world-class GTM operations consultancy, and take direct ownership of managing and implementing the infrastructure and roadmap initiatives they are helping to put in place, including areas like campaign operations, SFDC campaign and lead source tracking, and funnel stage definitions
• Ensure Data Governance: Ensure the accuracy, completeness, and cleanliness of data across all marketing and customer success platforms
• Cross-Functional Collaboration: Partner closely with Product and Customer Success leadership to ensure seamless integration and alignment across the GTM organization
• Operational Excellence for Customer Lifecycle: Own and optimize end-to-end processes across the marketing and customer success functions, including lead management, campaign execution, customer onboarding, health scoring, and renewals

Preferred Qualifications

• Experience in Customer Success Operations roles is a plus
• Experience in smaller, agile teams where you had direct ownership over a wide range of operational tasks is highly valued

Benefits

• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team