Senior Sales Activation Specialist

Summary

Join The Marketing Practice, a trendsetting B2B agency with 300+ global specialists, and help deliver exceptional results for our tech clients. As a passionate and self-motivated sales & marketing professional, you will manage your own time while amplifying your skills. You'll be responsible for outbound prospecting, quality controlling opportunities, collaborating with clients and partners, and articulating the value of our services. This role requires a proven track record in IT consultative sales, excellent communication skills, and a deep understanding of the sales and marketing environment. The Marketing Practice offers a competitive salary, bonus potential, comprehensive benefits, and opportunities for professional growth.

Requirements

• Proven record in IT consultative sales or complex proposition sales
• Excellent verbal and written communication skills – able to engage and influence
• Demonstrable understanding of the Sales & Marketing environment, complex sales propositions, and long sales cycles
• Regularly receives great feedback from the client, virtual team and Sales Activation colleagues
• Achieve against demand generation targets on a consistent basis and continues to push to over-achieve every mont
• Activity levels consistently high across phone, Email and Social Networking channels
• Achieves highest level of qualification for leads consistently and can evidence delivery of qualified opportunities that have clear revenue potential
• Has conducted conversations with multiple stakeholders towards qualifying an opportunity in an account; and is able to prospect across all levels of an organization (including C-suite) by making effective use of the intel gained from conversations across the organization and in social networks
• Demonstrates best practice in prospecting through all channels, and can coach others in the team
• Is confidently able to elevate themselves on the phone and in client meetings, in a concise and informative way
• Evidence of strong objection handling skills
• Administration consistently completed in an accurate and timely manner
• At least three years’ experience of working in complex B2B business development
• Proven track record for delivering successful prospecting campaigns
• Proficient with using CRM platforms (such as Salesforce)
• Proficient with IT including Word, Excel, PowerPoint and Outlook
• Experience using LinkedIn and ideally Sales Navigator

Responsibilities

• Meet or exceed daily, weekly and monthly targets for activity and result generation (i.e. Delegate recruitment, opportunity generation etc)
• Create engagement with senior decision makers using a mix of telephone/email/InMail channels (depending on the need of the campaign) to identify business pains & opportunities for client sales team
• Personalize Nurture emails and LinkedIn mails that generate interest and responses
• Develop an understanding of organizational structure in target organizations through research and profiling techniques
• Gathering, applying and reporting business and market intelligence
• Chairing regular client progress reviews by conference call (face to face if/as required)
• Management of account base and ownership of data to maximize data resolution in campaign period
• Liaising with the client stakeholders (in conjunction with Client Services) to receive and understand the brief whilst also preparing the toolkit for campaign delivery
• Liaising with creative services to establish and refine business messaging to support continuous improvement of campaign performance
• Daily reporting of progress against targets including time spent vs budget

Benefits

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team
• 4% 401(k) contribution with no vesting period : We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well
• Plentiful paid time off : Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work
• Holiday shutdown (December 26th - 29th) : As the whole company shuts down for a few days, you can celebrate the holidays with loved ones
• Parental leave: Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay Secondary caregiver : 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team