Remote Senior SEM Analyst

Summary

Join a world-class SEM team at Tripadvisor as a Senior SEM Analyst, working on large-scale marketing campaigns across travel worldwide. This role will focus on driving incremental profit, leading continuous experimentation, and achieving operational excellence in SEM programs.

Requirements

• Knowledge in Search Engine Marketing platforms. Including Google Ads and Microsoft Ads among others
• 3+ years of SEM experience required
• Excellent data analysis skills
• Innovate and show thought leadership in SEM
• Be a problem solver – able to analyze large amounts of data and produce actionable insight
• Results driven – work to and be motivated by revenue targets
• Highly organized and a self-starter
• Enjoy working alongside engineers to develop solutions to business problems
• Strong communication skills both verbally and in presenting data
• Subject matter expertise in Search Engine Marketing platforms
• Experience working on SEM at scale – ideally multiple accounts and a global reach
• Experience in running and interpreting tests – for example A/B, multi-variate, and synthetic control testing across various levers of SEM
• Quantitative background demonstrated through previous work experience or past degree
• High level of proficiency in Microsoft Excel
• Prior knowledge of SQL

Responsibilities

• Manage large multinational marketing campaigns
• Identifying SEM growth opportunities
• Analyze marketing data to identify actionable insights
• Work collaboratively with data scientists and engineers to improve tools and processes
• Improve and optimize our landing pages to maximize conversion
• Stay abreast of the latest developments in SEM
• Design and analyze tests
• Write compelling adverts

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses and equity plan
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas