Remote Senior SEO Specialist, eCommerce

Summary

Join our team as a Senior SEO Specialist with expertise in eCommerce to optimize web pages, improve website authority, conduct keyword research, create engaging content, and analyze website performance.

Requirements

• 5+ years of experience in SEO, with a proven track record of driving traffic and sales through search engine optimization
• Strong understanding of SEO best practices and techniques
• Knowledge of SEO tools such as Google Analytics and SEMrush, etc
• Experience with eCommerce platforms mainly with Shopify
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills in English
• Experience with A/B testing and conversion rate optimization
• Able to work within the EU timezone

Responsibilities

• On-page Optimization - optimizing individual web pages to improve their relevance, structure, and content to match target keywords, including title tags, meta descriptions, headers, content, and images
• Off-page Optimization - the practice of improving a website's authority and relevance through external factors such as link building, social media engagement, and business directory listings
• Technical Optimization - optimizing a website's technical elements, such as site speed, mobile optimization, and structured data to improve search engine crawling and indexing
• Keyword Research - the process of finding relevant and profitable keywords to target and optimize for, which can help increase website visibility and attract more qualified traffic
• Content Optimization - creating high-quality, relevant, and engaging content that appeals to users and search engines alike, including blog posts, articles, videos, and infographics
• Analytics and Reporting - tracking and analyzing website performance and user behavior to identify areas for improvement and measure the success of SEO efforts
• Local SEO - optimizing a website's presence for local searches, including local business listings, Google My Business profiles, and location-based keywords
• Mobile SEO - optimizing a website for mobile devices, including responsive design, site speed, and mobile-friendly content
• ECommerce SEO - optimizing online stores to improve product visibility, increase traffic, and boost sales
• Reputation Management - managing a website's online reputation through strategies such as online reviews and customer feedback, which can influence search engine rankings and user engagement