Senior Seo Specialist

Summary

Join Landed as a Senior SEO Strategist and drive organic search performance, contributing to the overall marketing strategy. You will develop and execute comprehensive SEO strategies, conduct competitor analysis, and create detailed content briefs. Leveraging data from various SEO tools, you'll optimize campaign performance and communicate effectively with cross-functional teams. This role requires strong critical thinking, problem-solving, and excellent communication skills, along with proven experience in SEO and content strategy. Landed offers a great salary, time off, and the opportunity to work remotely.

Requirements

• Strong critical thinking and problem-solving abilities
• Excellent written and verbal communication in English
• High level of proactivity and independent thinking
• Ability to learn quickly and adapt to new tools and strategies
• Demonstrated agency and ownership in previous roles
• Strong organizational skills and attention to detail
• Familiarity with content writing and optimization

Responsibilities

• Develop and execute comprehensive SEO strategies
• Utilize tools like SEMrush, Google Search Console, Keyword Planner, Google Trends, Ahrefs, and Exploding Topics for research and analysis
• Create and maintain SEO plans using Notion and Excel
• Analyze competitor strategies and identify opportunities
• Develop content strategies aligned with SEO goals for existing and new products
• Create detailed SEO content briefs
• Use Clearscope or similar tools to optimize content
• Produce high-quality content that outperforms competitors
• Write product marketing copy and blog posts
• Improve website authority scores
• Develop and execute strategies to acquire high-quality backlinks
• Create tickets for the engineering team to address technical SEO issues
• Conduct regular SEO audits and implement improvements
• Optimize email marketing campaigns and flows
• Provide regular reports on SEO performance and content effectiveness
• Communicate blockers and challenges proactively via Slack
• Collaborate with cross-functional teams to implement SEO strategies

Preferred Qualifications

• Experience in SEO and content strategy (3+ years preferred)
• Basic proficiency in SEO tools (SEMrush, Google Search Console, Ahrefs, etc.)

Benefits

• You'll work with a dynamic team in a creative and fast-paced environment
• You'll get a great salary and time off
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)