Senior SEO Specialist

Summary

Join the world's leading product review company as a Senior SEO Specialist and make a real impact. You will leverage your expertise in the latest technologies to set industry standards and drive innovation, shaping the future of product reviews. We offer very competitive salaries, flexible schedules, fully paid collective insurance benefits, RRSP employer contributions, and more. Responsibilities include championing a user-first approach to SEO, defining and delivering SEO goals, monitoring performance metrics, and providing strategic guidance to cross-functional teams. You will also perform technical SEO audits, optimize on-page SEO, lead link-building initiatives, and stay ahead of industry trends. The ideal candidate has 5+ years of SEO experience, a strong understanding of search engine algorithms, and experience with various SEO tools.

Requirements

• 5+ years of experience in SEO, preferably in content-driven websites, media, or e-commerce
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices
• Hands-on experience with on-page, off-page, and technical SEO
• Experience with SEO tools such as Google Search Console, Keyword Tool, Ahrefs, etc
• Familiarity with link-building strategies and ethical outreach techniques
• Strong analytical skills and ability to make data-driven decisions

Responsibilities

• Champion a user-first approach by ensuring an exceptional online experience that aligns with SEO best practices
• Define and deliver SEO goals in alignment with broader business objectives, continuously evaluating performance and identifying new opportunities
• Monitor and analyze key SEO performance metrics, and prepare monthly SEO performance reports with data-driven insights and actionable recommendations
• Maintain and improve SEO guidelines, processes, and best practices to ensure scalable, high-impact execution across all initiatives
• Provide strategic guidance and SEO training to cross-functional teams, fostering a culture of SEO ownership
• Perform comprehensive technical SEO audits, identifying and resolving issues related to site speed, indexing, crawlability, and structured data in collaboration with developers
• Define on-page SEO optimizations and conduct in-depth keyword research to uncover new opportunities, collaborating with a team of 20+ writers and editors to create high-quality, search-optimized content
• Lead link-building initiatives to strengthen domain authority through ethical and effective outreach strategies
• Stay ahead of industry trends, search engine algorithm updates, and emerging SEO technologies to ensure continued organic growth
• Perform other duties as required by the Digital Marketing Manager that are directly related to the responsibilities of the position

Benefits

• Very competitive salaries
• Flexible schedule
• Fully paid collective insurance benefits
• RRSP employer contribution
• Fitness reimbursement contribution
• Commute benefit contribution
• Employee referral program