Senior SEO Specialist

Summary

Join Winona, a leading telemedicine company specializing in menopause care, as a Senior SEO Specialist. This full-time, remote position requires developing and executing comprehensive SEO strategies to boost organic growth and online visibility. You will conduct keyword research, optimize website content, collaborate with content creators, and monitor website performance using SEO tools. The ideal candidate possesses a proven track record of improving search engine rankings, strong analytical skills, and excellent communication abilities. Winona offers a flexible work environment, unlimited PTO, comprehensive health benefits, and opportunities for professional development.

Requirements

• Proven track record of improving search engine rankings and driving organic traffic growth
• Strong analytical skills with experience in using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Excellent knowledge of current SEO best practices and search engine algorithms
• Familiarity with HTML/CSS and technical SEO concepts
• Experience with Looker Studio for creating interactive dashboards and reports
• Outstanding communication and content creation skills
• Ability to work independently and manage multiple projects simultaneously

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business objectives
• Conduct keyword research and optimize website content, meta tags, headers, and URLs
• Collaborate with content creators to develop high-quality, keyword-rich, and linkable content
• Oversee on-page and off-page SEO activities, including link-building initiatives
• Monitor and analyze website performance using SEO tools and analytics platforms
• Provide regular reports and recommendations for optimization to stakeholders
• Stay up-to-date with the latest SEO trends, best practices, and algorithm changes
• Work with web development teams to address technical SEO issues
• Coordinate with social media and PPC teams to optimize overall digital marketing efforts
• Develop a comprehensive content and link-building roadmap that aligns with SEO and business goals
• Create and optimize content strategies to improve search rankings and user engagement
• Implement a balanced approach to content creation, focusing on both search optimization and user value
• Integrate SEO strategies with content marketing initiatives to maximize organic growth
• Establish KPIs and reporting frameworks to measure the success of content and SEO efforts
• Collaborate with other departments to ensure content and SEO strategies support broader marketing objectives
• Continuously evaluate and refine content creation and optimization processes

Preferred Qualifications

• Familiarity with Hyros for advanced attribution and tracking
• Knowledge of Mixpanel for product analytics and user behavior analysis

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/ Dental/ Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings