Senior Service Provider Partner Marketing Manager

Summary

Join SentinelOne, a leading cybersecurity company, as a Senior Service Provider Marketing Manager. You will develop and execute marketing strategies targeting service providers, collaborating with various teams to enhance brand awareness and drive partner success. Responsibilities include creating marketing plans, targeted campaigns, and co-marketing materials. You will analyze campaign performance, build relationships with stakeholders, and manage the Marketing Development Fund budget. This role requires 7+ years of B2B marketing experience, preferably in cybersecurity or service provider industries, strong communication skills, and proficiency in marketing tools. SentinelOne offers a competitive salary, comprehensive benefits, and a dynamic work environment.

Requirements

• 7+ years of experience in B2B marketing, preferably within the service provider or cybersecurity industries
• Proven track record of developing and executing successful marketing programs
• Familiarity with co-marketing strategies and MDF (Marketing Development Funds) programs
• Strong understanding of service provider ecosystems and go-to-market strategies
• Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Proficiency in marketing tools and platforms such as MDF tools, Salesforce, or similar
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus
• Self-motivated, with a results-driven approach and the ability to work independently
• Creative thinker with a collaborative mindset
• Strong project management skills and attention to detail
• Knowledge of current trends and challenges within the service provider landscape

Responsibilities

• Develop and implement marketing plans to support service provider growth objectives
• Align strategies with corporate goals and market opportunities to drive business outcomes
• Create and execute targeted campaigns to build pipeline and drive partner engagement
• Monitor and analyze campaign performance, leveraging insights to optimize future efforts
• Develop co-marketing materials, sales tools, and partner enablement resources tailored to service providers
• Ensure consistent messaging that highlights the value proposition and supports partner sales efforts
• Build and maintain relationships with key service provider stakeholders to understand their needs and identify opportunities
• Organize and support partner events, webinars, and training programs
• Work closely with internal teams such as Product Marketing, Sales, and Channel teams to align objectives and drive results
• Partner with external agencies and service providers to deliver impactful marketing initiatives
• Define and track KPIs to measure the success of marketing efforts
• Provide regular reporting and insights to stakeholders, recommending adjustments as needed
• Monitor, manage and measure the Marketing Development Fund budget to ensure we are meeting our objectives and delivering on our commitments

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events including regular happy hours and team building events