Senior Social Media & Community Strategist

Summary

Join our team as a Senior Specialist and drive organic growth for our Apparel brands. Lead a holistic social media strategy encompassing creative content, community building, and influencer collaborations. Establish the brand as a leader in the apparel industry by combining compelling storytelling, authentic engagement, and data-driven growth. Generate engaging social posts, secure high-tier influencer partnerships, increase engagement rates, and leverage AI tools for efficiency. Lead community-building efforts, develop community management playbooks, conduct content research, and create data-driven influencer briefs. Continuously scout influencers, identify trends, and ensure all social content planning is data-driven. Collaborate with designers, copywriters, and video editors to bring creative concepts to life.

Requirements

• +5 years in social media roles blending creative strategy, community management, and influencer marketing - mandatory
• Highly creative, with a knack for viral trends, persuasive storytelling, and standout content ideas
• Comfortable analyzing metrics, drawing insights, and pivoting strategies
• Advanced English writing & reading skills for scripts, captions, and community dialogue
• Deep knowledge of intimates and apparel audiences and social media ecosystems
• Organized and disciplined to manage multiple moving parts across content, community, and influencers
• Efficient, ensuring high output with minimal wasted effort
• Flexible and adaptable to shifting trends and brand priorities
• Proactive, continuously bringing new ideas for influencer activations, community growth, and UGC for social media
• Promotes cooperation and commitment within the team to achieve goals and deliverables

Responsibilities

• Lead community-building efforts on social media, fostering an inclusive, engaged space aligned with brand values
• Develop and update community management playbooks to handle brand reputation proactively
• Conduct ongoing content research and benchmarking to guide creative planning and ensure relevance on social media for our Apparel brands
• Develop data-driven influencer briefs leveraging insights from their top-performing content to maximize viral potential
• Create compelling UGC briefs for social media creators based on our top-performing content and viral patterns from other brands, communities, and influencers
• Continuously scout strategic influencers, reviewing key metrics and making performance estimations to inform collaborations
• Maintain a constant lookout for trends to tap into and coordinate creators and campaigns to execute timely content around them
• Ensure all social content planning for our Apparel brands’ main channels is grounded in data, maximizing reach and engagement
• Lead the creation of detailed and data-driven briefs, scripts, and storyboards for UGC creators, influencers, and in-house production
• Support with content research, social trend identification, and benchmarking
• Ensure influencer scouting aligns with brand strategy and goals
• Incentivize community engagement through proactive interactions and moderation, safeguarding and enhancing brand reputation in social media
• Leverage AI tools (e.g. ChatGPT) to optimize content ideation, copywriting, and brief generation
• Collaborate closely with Designers, Copywriters, and Video Editors to bring creative concepts to life effectively
• Participate in weekly tactical meetings to review data, solve blockers, and adjust plans
• Update KPIs and Asana projects weekly, ensuring all initiatives remain on track