Marketing Strategist & Digital Campaign Manager

Summary

Join 20four7VA as a Marketing Strategist & Digital Campaign Manager and take ownership of our overall marketing efforts. Develop and execute comprehensive marketing strategies, fine-tune sales funnels, and oversee digital campaigns across platforms like Google and Meta. Create compelling ad copy, manage lead generation tools (ManyChat, GoHighLevel, Hey Reach), track KPIs, and provide performance reports. You will also supervise a Virtual Assistant. Stay updated on marketing trends and suggest new tools and approaches. This role requires proven experience in digital marketing, strong copywriting skills, and familiarity with funnels and marketing automation. The ideal candidate is results-driven, adaptable, and possesses excellent communication skills.

Requirements

• Proven experience in digital marketing strategy, campaign management, and lead generation
• Strong copywriting skills with experience creating high-converting content
• Familiarity with funnels, paid ads, and marketing automation
• Experience managing a team or overseeing Virtual Assistants
• Excellent organizational, analytical, and communication skills
• Results-driven and adaptable with a proactive approach to problem-solving
• GoHighLevel, ManyChat, HeyReach, Funnel Builders, and automation tools, Basic video editing tools (e.g., Canva, CapCut, or similar)

Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand visibility and lead generation
• Fine-tune sales funnels for optimal performance and conversion
• Oversee all digital marketing campaigns across platforms (Google, Meta, etc.)
• Create ads and compelling copy for various campaigns (email, social, paid media)
• Manage and monitor lead generation tools, including ManyChat, GoHighLevel (GHL), and Hey Reach
• Track KPIs and provide regular performance reports and insights
• Provide strategic direction and oversight to the assigned Virtual Assistant to ensure task execution aligns with business goals
• Stay up-to-date on marketing trends and suggest new tools and approaches as needed

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you