Senior Social Media Manager

Summary

Join Hype, the leading crypto agency, as a Social Media Manager with a deep understanding of crypto (DeFi, Infra) and internet culture. You will be a key member of the social media team, responsible for developing, executing, and overseeing social media content strategies, content calendars, and staying ahead of social innovations. As a crypto native, you will be immersed in crypto culture, actively engaging on X, participating in onchain activities, and using dApps and protocols. This fully-remote position offers flexible hours, a team of 90+ people, 20 days of paid vacation, a competitive salary, and future bonus opportunities.

Requirements

• Actively managed social media for 1+ years either in a crypto project or web3 agency
• Strong understanding and love of crypto culture, you love spending time on X already, testing campaigns and new dApps
• Be versatile, adept at wearing multiple hats and thriving in a dynamic environment
• Strong understanding of web3 growth tactics such as community campaigns, airdrops, and web3 meme culture
• Excellent writing and communication skills in English
• Great interpersonal, and organizational skills
• Proactive marketer willing to start and test new tactics

Responsibilities

• Gain a deep understanding of client’s growth stages, goals, and transform their needs to a social strategy across channels like Twitter/X, Web3 Social (Farcaster, Lens, etc)
• Manage social media channels, including content creation, scheduling, and community engagement - with both a mixture of evergreen and reactive content
• Work closely with the client and the creative department to determine what creative support (static, video, GIF) is needed to achieve goals
• Social listening: Be our clients' eyes and ears on social media, spotting emerging themes and narratives
• Monitor social media performance metrics and provide insights for optimization and improvement. Report and evaluate metrics such as follower growth, impressions/reach, engagement rate and use data to inform new strategies
• Stay up-to-date on trends in the crypto market, onchain social, and wider economic space. Continually be on the look-out for new social media campaign ideas, strategies and tactics that could help take results to the next level

Preferred Qualifications

• Agency/consulting background
• Experience with AI video and image generation tools or other content creation editing skills
• Connected to other crypto networks, KOLs and communities
• Experience being in DAOs and with governance proposals
• Experience with managing questing, whitelisting, airdrop campaigns
• Written proficiency in other languages
• Deep experience with social scheduling and social analytics tools
• Proficiency in analyzing data, including Google Analytics, Web3 growth tools, and other key social media analytics tools

Benefits

• Fully-remote, flexible hours
• 20 days paid vacation
• Competitive salary and future bonus opportunities