Senior Manager, Social Marketing

Summary

Join Weedmaps as a Senior Manager, Social Marketing and lead the development and execution of strategic social media campaigns. You will build and manage a social influencer strategy, develop owned channel social strategies, and define social KPIs. Responsibilities include managing a team, collaborating with other marketing departments, and consulting on international social strategy. The ideal candidate has 7+ years of experience in social marketing, strong communication skills, and a Bachelor's degree in marketing or a related field. Weedmaps offers a competitive salary, comprehensive benefits including health insurance, retirement plan, paid time off, and various other perks. This is a remote position.

Requirements

• 7+ years of experience developing social marketing for a brand
• Self-starter attitude with a disciplined work ethic
• Strong organizational skills & communication skills working with internal departments and 3rd party partners
• Demonstrated track record of launching successful social marketing campaigns for brands
• Strong written and verbal communication skills, including excellent writing, proofreading and editing abilities and command of grammar/punctuation, style and format
• Bachelor's degree in marketing, communications or equivalent degree / work experience

Responsibilities

• Work collaboratively with brand and product marketing to design and deploy effective, strategic social marketing campaigns to push business objectives
• Build, deploy, and scale social influencer strategy that includes identifying, managing and activating key social influencers who are a good look for Weedmaps and build a supportive online community around Weedmaps
• Develop the owned channel social strategy, including content/creative and platform strategy, and oversee the day-to-day social content calendar for all U.S. Weedmaps social channels
• Ideate and execute standalone social campaigns to extend brand reach and create engagement opportunities
• Define social KPIs and own social measurement across all U.S. social campaign activations
• Establish and own a regular cadence for social reporting that is socialized amongst internal stakeholders and the executive team
• Consult on international social strategy and social operations for Weedmaps EU
• Own social operations including budget forecasting, calendar planning, resource management, and managing external social vendors
• Manage a team of 2-3 social direct reports; position reports into the SVP of Marketing
• Brand Marketing Advise and lead strategic cross-channel marketing initiatives across brand, government relations, action sports, lifestyle/events, talent and product marketing
• Identify, build, and manage relationships with external partners to form strong brand partnerships and increase brand reach
• Develop, deploy, and scale a growth marketing program targeting college students in key target markets
• Marketing Ops Maintain and develop communication processes
• Develop and drive new cross-channel test & learn opportunities across the marketing org
• Hire, manage, evaluate performance and mentor a team in a highly collaborative and fast paced environment
• Build strong teams while also being able to deliver and work through others across the enterprise

Preferred Qualifications

• Experience working within the technology or consumer industries
• Passionate for the cannabis industry, social justice, and the Weedmaps brand, and be committed to our vision and mission

Benefits

• Physical Health benefits: Medical, Dental & Vision: Employee - employer paid premium 100% Company contribution to a HSA when electing the High Deductible Health Plan For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits: Free access to CALM app for employees and dependents Employee Training Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!