Senior Specialist, Field & Account Based Marketing

Summary

Join Coupa as a Senior Marketing Specialist for the Benelux and Nordics region! This remote-first role requires managing marketing plans and implementation across Denmark, Netherlands, and Sweden. You will be responsible for developing and executing ABM campaigns, managing events, collaborating with sales teams, and leveraging data-driven strategies to drive pipeline growth. The ideal candidate possesses 5+ years of experience in field marketing within B2B enterprise software, proficiency in MarTech tools, and fluency in English. Coupa offers a collaborative culture, pioneering technology, and the opportunity to make a global impact.

Requirements

• 5+ years in field marketing, ABM, or demand generation within B2B enterprise software/SaaS, with a strong record of driving pipeline and revenue
• Proficiency with MarTech tools, including Salesforce (CRM), Marketo (marketing automation), 6sense (ABM platforms), LinkedIn Campaign Manager, Outreach (sales engagement)
• Fluency in English
• Understanding of marketing strategies for Benelux & Nordics, with sensitivity to cultural nuances and customer preferences
• Ability to work closely with sales and leadership teams to align marketing efforts with business objectives
• Highly proactive, unafraid to take action, and able to work independently to deliver results in a remote-first environment
• Bachelor’s degree in marketing, business, or a related field

Responsibilities

• Plan and execute Coupa’s marketing strategy for Denmark, Netherlands and Sweden, taking the initiative to identify opportunities and drive results while ensuring alignment with EMEA-wide goals
• Implement 1:1 and 1:few ABM programs to engage key accounts and drive pipeline, with messaging tailored to customer personas and buying stages
• Plan and execute high-impact events, including tradeshows, hosted events, and intimate networking opportunities
• Build strong relationships with sales leadership and teams, proactively providing support and insights to align strategies with revenue objectives
• Partner with EMEA and global teams, including customer marketing and product marketing, to deliver cohesive, multi-channel campaigns
• Use analytics and data to own campaign performance measurement and optimize ROI, consistently refining programs to improve lead-to-opportunity conversion rates

Preferred Qualifications

• Channel marketing experience
• Dutch, Danish or Swedish

Benefits

Remote-first role