Senior CRM and Lifecycle Marketing Specialist

Summary

Join Remote's Performance Marketing team as a Marketing Automation Manager and play a key role in managing Remote’s marketing technical setups, including campaign building, workflow automation, and data segmentation. You will manage marketing automation tools like HubSpot and Salesforce to increase product awareness and adoption. Responsibilities include managing leads from various sources, maintaining critical data lists, and driving process documentation and training. You will collaborate with cross-functional teams, troubleshoot technical issues, and optimize lead flow processes. The ideal candidate possesses experience in Salesforce, HubSpot, LeanData, and data enrichment tools, along with a strong understanding of marketing automation and operations. Remote offers a fully remote position with competitive compensation and benefits.

Requirements

• Must have experience in Salesforce, HubSpot, LeanData, Data enrichment tools
• Experience in Marketing automation or operations field
• Experience in Email Marketing, Outreach, Product notifications
• Experience in lead enrichment, funnel building and automated workflows
• Demonstrated strength in collaborating with cross-functional team, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders

Responsibilities

• Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc
• Management of marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation
• Management of leads sourced from different activities: events, content syndication, webinars, partnership etc
• Maintain critical data list and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing
• Cleansing, enriching, and uploading prospect lists from various marketing initiatives (ie. events, webinars, third-party acquisition, etc.)
• Drive and maintain process documentation and trainings across the growth department
• Build strong relationship with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, Clay etc.) to support cross-functional automations, lead routing and engagement
• Troubleshoot and solve complex technical issues between Salesforce and HubSpot
• Review and optimize lead flow/assignment processes to reduce complexity
• Ensures that the Marketing tools are configured in a way to deliver/support our Marketing channel activities and co-exist with cross-functional tools (non conflict and non-duplicative)
• Manage data mapping between the Remote platform and Hubspot/Salesforce
• Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement
• Document and maintain tech stack architecture, technical workflows, and critical business management changes

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces