Senior CRM and Lifecycle Marketing Specialist

Summary

Join Remote as a Senior CRM & Lifecycle Specialist and make a difference in the global employment space. This exciting role within the Marketing team requires hands-on experience with drip campaigns, nurtures, events, and marketing automation. You will manage end-to-end lifecycle campaigns, collaborate with cross-functional teams, and leverage marketing tools to enhance user engagement and monetization. The ideal candidate possesses strong technical skills in marketing CRMs (Eloqua, HubSpot, Salesforce, or similar), a passion for customer journey mapping, and a commitment to diversity and inclusion. Remote offers a fully remote position with flexible working hours and a comprehensive benefits package.

Requirements

• Skilled with email marketing and lead management: behavioural and lifecycle management
• Strong technical knowledge of marketing tools and utilizing it for marketing campaigns and reporting
• Experience and highly skilled with Marketing CRM tools, Eloqua, HubSpot, Salesforce, or similar
• Experience in marketing automation and love for mapping customer journeys
• Understand and identify target audiences through segmentation and campaign performance
• Enjoys working cross-functionally
• A kind, empathic, and patient person
• Someone who loves working with people and solving problems with them
• One who cares deeply about diversity and inclusion
• Fluent written and spoken English

Responsibilities

• Manage end-to-end lifecycle campaigns, including strategy development, marketing team briefing, target audience creation, campaign deployment, and results measurement
• Lead and become the expert in email marketing campaigns and nurtures, ensuring effective communication without overwhelming recipients
• Oversee the lifecycle strategy across Remote’s product offering (e.g., user journey, in-product touchpoints, user behaviour)
• Collaborating with Product, Engineering, Brand, and other business stakeholders to deliver best-in-class campaigns
• Planning and executing marketing campaign strategies, leveraging tools and insights to accelerate the impact of lifecycle initiatives on user engagement and monetization
• Work closely with Senior Marketing Operations Managers to implement and drive user adoption of new marketing operations tools, including event management and marketing automation platforms
• Creating a solid process to simplify technical setup for recurring marketing campaign activities
• Improve and implement new programs such as referral programs and customer review growth
• Oversee list growth by optimizing marketing channels to capture new contacts effectively
• Build a sophisticated approach to customer/employee retention through research, and marketing campaigns to reduce churn
• Keep up-to-date with trends, tools, and developments in the industry, ensuring Remote stays ahead of the game in our strategy to engage and grow our customer database

Preferred Qualifications

It's not required to have experience working remotely, but considered a plus

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces