Senior Staff Outbound Product Manager

Summary

Join ServiceNow's CRM Workflow business unit as an Outbound Product Manager and play a crucial role in scaling our high-growth business. You will bridge product capabilities and market dynamics to support the go-to-market strategy, partners, and customer ecosystem. Key responsibilities include developing high-quality enablement content, understanding customer use cases, creating best practice assets, acting as a product evangelist, and collaborating with cross-functional teams. This role requires 8+ years of product management experience, proven AI integration experience, a strong CRM/BPM background, and exceptional communication skills. Preferred qualifications include ServiceNow certification and financial services experience. ServiceNow offers a competitive base pay, equity, variable compensation, and benefits including health plans, 401(k), ESPP, flexible time away, and family leave programs.

Requirements

• 8+ years of Product Management or related experience
• Proven experience integrating AI into workflows, decision-making, or tools
• Strong background in CRM or BPM applications (especially cross-industry data models)
• Experience as a Developer or Functional Consultant is a plus
• Deep GTM experience and strong customer orientation
• Experience in PaaS/SaaS environments
• Experience working with industry influencers to evangelize products
• Exceptional written and verbal communication skills; ability to write GTM content
• Strong collaboration and people skills across teams and stakeholders

Responsibilities

• Develop high-quality enablement content that demonstrates product value—especially workflows and task orchestration for service teams
• Understand customer use cases and success outcomes to: Influence product roadmap
• Document insights for alignment with customer needs
• Create best practice assets to drive adoption by customers and partners
• Act as a trusted resource and product evangelist within the financial services industry
• Collaborate with: Industry influencers and strategic partners
• Inbound Product Management
• Product Marketing
• Product Success
• Technical Alliances
• Guide cross-functional execution of product strategy, release themes, and go-to-market (GTM) plans

Preferred Qualifications

• ServiceNow Certification (or actively working toward one)
• Financial services solutions background (optional but valued)

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs