Senior Staff Product Designer, Growth Acquisition

Gusto Logo

Gusto

đź’µ $146k-$222k
📍Remote - United States, Canada

Summary

Join Gusto as a Staff Product Designer and shape the future of our top-of-funnel experience on Gusto.com. You will craft high-impact experiences that drive qualified leads and reflect Gusto’s brand and values. As a key member of the Growth Leads team, you’ll shape how new customers discover and engage with Gusto. You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset. Working with various teams, you’ll define strategy, execute experiments, and design with empathy. The Growth team is responsible for the entire customer funnel, and you’ll collaborate with engineers, product managers, and other partners. This role offers a chance to influence how hundreds of thousands of small businesses interact with Gusto.

Requirements

  • 8+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top-of-funnel experiences
  • A portfolio that showcases elegant, high-conversion design work across web and responsive surfaces
  • Proven ability to design for CMS-driven systems, modular frameworks, and complex, interconnected product experiences
  • Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content-heavy surfaces
  • Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling
  • Demonstrated ability to translate user research and data into clear, actionable design solutions
  • Experience defining and prioritizing high-impact design work in collaboration with cross-functional teams
  • Strong communication and collaboration skills, with a low-ego, team-first mindset
  • Comfortable working in ambiguity and driving progress in fast-paced, iterative environments
  • A track record of mentoring and coaching designers to elevate team-wide design quality

Responsibilities

  • Drive the end-to-end design strategy and execution across Gusto.com and other top-of-funnel touchpoints, including campaign-driven experiences
  • Lead vision work to evolve the Gusto.com experience, balancing long-term strategic thinking with iterative improvements that drive immediate impact
  • Craft elegant, conversion-optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences
  • Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints
  • Drive personalized, high-impact user journeys tailored to varied customer segments and needs
  • Partner with Marketing, Product, Engineering, and Data to craft and test data-informed hypotheses and launch rapid, iterative experiments
  • Develop and execute experimentation programs to optimize user flows and inform decisions at scale
  • Leverage qualitative and quantitative insights to inform IA, content hierarchy, and visual treatments across Gusto.com surfaces
  • Collaborate with brand and marketing designers to ensure cohesion between campaign creative and core site experience
  • Evolve Gusto’s design system and brand language to support Gusto.com and ensure consistency across marketing and product experiences
  • Advocate for customer-first, empathetic design thinking that supports trust-centered growth
  • Mentor and uplift designers across the Growth team with your visual craft, systems thinking, and strategic design leadership

Preferred Qualifications

Experience in HR, Payroll, Healthcare, or Fintech is a plus—particularly in payments or risk-related domains

Benefits

  • Competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto)
  • Our cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York

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