Senior Staff Product Designer

Summary

Join Gusto as a Senior Staff Product Designer, Growth Acquisition and own the end-to-end experience for visitor-to-lead conversion. You will shape how small businesses discover Gusto, guide them through key decisions, and optimize lead conversion funnels. Collaborate with various teams to deliver scalable, personalized, and high-converting user experiences. Leverage data-driven experimentation and UX best practices to maximize lead capture and conversion. This role offers a high-impact contribution to Gusto’s acquisition strategy and requires 8+ years of experience in product design with a strong B2B SaaS background. The compensation package is competitive and includes equity.

Requirements

• 8+ years of experience in product design, UX, or growth-focused design, with a strong background in B2B SaaS acquisition and funnel optimization
• Expertise in landing page design, lead capture, and conversion optimization
• Strong knowledge of A/B testing, behavioral analytics, and data-driven UX decision-making
• Experience leading high-traffic, multi-touchpoint acquisition strategies for web and marketing campaigns
• Ability to collaborate cross-functionally with marketing, sales, and engineering teams to drive high-impact business outcomes
• Understanding of growth metrics (MQLs, CAC, LTV) and lead qualification workflows
• Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction
• Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives

Responsibilities

• Drive lead generation strategy and execution across Gusto.com and key acquisition channels
• Optimize high-impact user journeys that drive MQLs, lead conversion, and engagement
• Develop and scale experimentation programs to continuously improve lead funnel performance
• Refine site-wide information architecture (IA) to improve discoverability, navigation, and conversion efficiency
• Design high-performing lead capture experiences, including forms, gated content, and CRM-integrated workflows
• Partner with marketing, sales, and revenue operations to improve lead qualification and sales handoff processes
• Lead personalization efforts to create tailored visitor-to-lead experiences based on user segments and intent
• Improve Gusto’s Growth Design System and CMS to support scalable and iterative lead-generation experiences
• Ensure consistency and alignment across growth, brand, and product teams to deliver a unified experience
• Mentor and coach designers in growth-focused UX, experimentation, and conversion optimization

Preferred Qualifications

• Background in B2B SaaS, Fintech, or HR Tech industries
• Experience designing for subscription-based business models
• Knowledge of service design principles, ensuring sales, marketing, and support interactions are holistically designed
• Experience in mentoring and leading design teams within a growth or acquisition-focused environment
• Hands-on experience optimizing CMS workflows and scaling design systems for growth initiatives

Benefits

• Competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto)
• Our cash compensation range for this role is $174,000/yr to $216,000/yr in Denver & most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York
• Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)