Senior Tracking Specialist

Summary

Join AVIV Group, a leading digital real estate tech company, as a Senior Tracking Specialist in the Data Division. You will be responsible for ensuring accurate tracking of business-critical events across various digital platforms. This role requires expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and other tracking tools. Collaborate with Data Analysts, Developers, Product Managers, and the Performance Marketing team to guarantee top-tier data collection. Implement and maintain tracking infrastructure, translate stakeholder requirements into scalable solutions, and ensure data quality through QA processes. Develop a strategy for converting from client-side to server-side and first-party data setup, while maintaining privacy compliance. Serve as the main point of contact for all tracking-related inquiries.

Requirements

• Several years of Proven experience with client- and server-side tracking
• Expert in Google Tag Manager (GTM), Google Analytics 4 (GA4), and media pixel integrations
• Strong understanding of web/app architecture and Data Layer concepts
• Proficient in CSS, HTML and JavaScript for implementing advanced tracking solutions
• In-depth knowledge of privacy regulations and cookie-less tracking
• A mindset for data quality, governance, and scalable implementation

Responsibilities

• Own the implementation, configuration, and maintenance of Google Tag Manager (GTM), Google Analytics 4 (GA4), ideally Adjust (MMP) and other tracking tools
• Translate stakeholder requirements into scalable tracking specifications & solutions using best practices
• Collaborate closely with developers to ensure correct Data Layer implementation
• Create and manage complex tags, triggers, and variables in GTM for GA4 and our media partners (Meta, TikTok, Google Ads, etc.)
• Guarantee the quality of our data by establishing, improving and automating the QA processes
• Develop a strategy to convert from a client-side to a server-side and first-party data setup and ensure seamless integration and privacy compliance
• Validate data flows starting from the Data Layer through GTM to GA 4 and our media partners by using tools such as GTM Preview, GA4 DebugView, and browser consoles
• Ensure the integrity of the tracking plan through proper version control and QA sign-offs
• Implement best practices and governance policies across all tracking setups to improve AVIV data collection
• Serve as the main contact for all tracking-related questions from P&T, Data Analytics, and Performance Marketing

Benefits

• 30 days annual leave
• Hybrid or remote working options
• Flexible working hours
• Company pension scheme
• ���50 public transport allowance
• ���100 allowance for glasses
• A mix of Health and Wellbeing benefits
• Bicycle leasing (Job Rad)
• Berlin only - Subsidised canteen
• Charity fundraisers