Senior Web Strategy Manager

Summary

Join BambooHR's marketing team as a Web Strategy Leader! This Utah-based hybrid role requires leading and executing compelling website experiences. You will collaborate with cross-functional teams, develop and implement web strategies, analyze data to improve user experience, and partner with analytics to track performance. The ideal candidate possesses 5+ years of experience in integrated web strategy, strong leadership skills, and proficiency in web tools. BambooHR offers a fantastic company culture, excellent benefits including generous PTO, comprehensive health benefits, 401k matching, and various perks. Employment is contingent upon passing a background and credit check.

Requirements

• 5+ years experience leading integrated web strategy and complex web programs, bonus if in the B2B space
• Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Adobe EDS), A/B testing tools (Target), site analytics (Adobe Analytics) and business intelligence tools
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance
• Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences
• Effective communication and presentation skills; ability to articulate strategies, storytell with data, and present plans to leadership and stakeholders across the organization
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

Responsibilities

• Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention
• Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute
• Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy
• Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts
• Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels

Preferred Qualifications

• Experience with Adobe EDS
• Strong Adobe Analytics experience

Benefits

• 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Medical with HSA and FSA options, dental, and vision
• 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance
• We pay for a one year subscription to Financial Peace University and you walk away with financial savvy and a bonus
• Get paid to give your time to the community: ask us about this!
• Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses
• We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location