SEO Analyst

Summary

Join Age of Learning as a passionate and analytical SEO Analyst to spearhead the launch of its SEO strategy. Working closely with the Content team, you will build top and bottom funnel areas of the website, combining technical SEO expertise with advanced data analysis. This role focuses on creating scalable solutions to optimize search performance, improve user engagement, and boost conversion rates. You will leverage APIs and develop ETL processes to streamline workflows, integrate data from multiple sources, and provide actionable insights. The position requires a strong background in SEO, data analysis, and predictive modeling. Age of Learning offers a competitive salary and benefits package.

Requirements

• 3+ years of experience in SEO and data analysis, with a proven track record of driving organic growth
• Experience building and maintaining ETL pipelines and working with APIs for data extraction and integration
• Proficiency in SQL, Python, or R for data manipulation, analysis, and automation
• Expertise in predictive modeling, forecasting, and statistical analysis
• Experience with A/B testing tools and CRO frameworks
• Proficiency in data visualization tools such as Looker Studio, Tableau, or Power BI
• Deep understanding of technical SEO, keyword intent mapping, and content optimization
• Familiarity with SEO tools like Google Analytics, Google Search Console, SEMrush, and Screaming Frog

Responsibilities

• Develop and maintain robust ETL pipelines to integrate data from APIs, databases, and third-party tools into centralized dashboards
• Automate data collection, transformation, and reporting processes to improve operational efficiency and ensure data accuracy
• Leverage APIs to extract data from tools like Google Analytics, Search Console, SEMrush, Ahrefs, and others
• Build custom API integrations to enable real-time data availability for SEO analysis and reporting
• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, BigQuery, and Looker Studio
• Create interactive dashboards to visualize SEO performance metrics, including organic traffic, keyword rankings, and conversion rates
• Conduct in-depth trend analysis to identify growth opportunities and refine strategies
• Develop predictive models to forecast organic traffic and revenue growth based on historical performance data
• Use data-driven insights to inform content strategies and align SEO goals with broader business objectives
• Design and implement A/B tests to evaluate the impact of SEO and content changes on traffic and conversion rates
• Analyze results to optimize website elements, such as CTAs, layouts, and load times, to enhance user experience and drive conversions
• Conduct comprehensive keyword research and map keywords to user intents to guide content creation
• Develop and execute on-page and technical SEO strategies to improve rankings and organic traffic
• Collaborate with engineering teams to resolve technical SEO issues, implement structured data, and optimize site architecture
• Perform competitor analysis to benchmark performance and identify growth opportunities
• Stay informed about search engine algorithm updates and industry trends to adapt strategies proactively

Preferred Qualifications

• Advanced knowledge of schema markup and structured data
• Familiarity with AI/ML tools like ChatGPT for content optimization and trend prediction
• Certification in SEO, Google Analytics, or related fields
• Experience managing SEO for large-scale or content-heavy websites

Benefits

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
• A 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, and 9 sick days
• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions