Seo And Content Specialist

Summary

Join Later, a leading social media and influencer marketing company, as their SEO and Content Specialist. This crucial role focuses on establishing Later as the top social media and influencer solution globally. You will be responsible for developing and executing content strategies, conducting keyword research, and optimizing website content for search engines. Collaboration with cross-functional teams is essential to achieve SEO goals and drive business growth. The ideal candidate possesses strong SEO and content creation skills, along with experience in using relevant SEO tools and data analytics platforms. This position offers a competitive salary and benefits package, and the opportunity to work remotely.

Requirements

• 3+ years of experience in an SEO-focused role in SaaS, B2B & B2C, and/or Technology
• Have proven success in driving results through SEO and content marketing
• Knowledge: Technical SEO such as Schema markup, backlinking, interlinking, page performance, and resolving crawl issues
• Strong familiarity with SEO Tools: SEMRush, ScreamingFrog, Ahrefs, Google Search Console, Bing Webmaster Tools
• Strong content and copywriting skills; able to balance SEO needs with brand tone & voice
• Strong background with data tools: Google Analytics 4, Salesforce, Supermetrics, Amplitude
• Understanding of UX and high-level web strategy

Responsibilities

• Understand Later’s target audiences, spearheading content that attracts and retains Later users
• Conduct keyword research using relevant SEO tools, identifying high-performing content gaps and opportunities to outrank search competitors
• Determine key content pillars, working closely with the Content Team to map out a robust content program & roadmap that helps improve target keyword ranking, driving quality leads and conversions
• Review content from a critical SEO lens, auditing for E-E-A-T, keyword insertion & natural language while ensuring that content delivers on the original intent and is 10x better than existing search competition
• Regularly identify low-performing and stale content, taking ownership to update, refresh, and deprecate content to strengthen on-page and domain authority
• Maintain an organized content strategy with trackable progress, demonstrating ROI and impact while balancing effort and resourcing
• Collaborate with the cross-functional teams to ensure content provides substantial value
• Upload content to the website and submit requests with the Creative Team for design assets, ensuring clear and effective CTA utilization for each piece of content
• Understand and report on how content optimizations and net new content are contributing to the growth of KPIs such as rankings, traffic, and leads
• Share new ideas or concept creative strategies outside the norm, taking action to bring ideas from concepts to reality
• Capable of writing content and copy as needed to move the needle quickly
• Audit and optimize content/website for SEO including writing title tags, meta descriptions, image alt texts, structured data, header tags, etc
• Determine technical SEO opportunities to improve search visibility for webpages, including but not limited to Schema Markup implementation, internal linking, UX & Accessibility
• Identifying and actioning fix of broken links, redirect loops, page performance issues, canonicals, poor UX, and more
• Execute less-technical onsite SEO updates, while partnering with the web team with detailed instructions to execute more technical SEO updates
• Off-page SEO - Understand the importance of backlinks in improving search ranking, working closely with Brand & PR to drive quality backlinks to high-value content
• Knowledgeable in User Experience & Accessibility, advocating for user-friendliness in content structure, design and development
• Report on KPIs related to SEO and content creation strategy to determine success/failed tests, including associated target keyword, target keyword ranking, traffic volume, and lead volume
• Monitor changes in keyword ranking, flagging opportunities to win back traffic loss or double down on topical authority
• Conduct and report on competitor activity to spur new ideas and optimizations
• Stay up to date on SEO & marketing industry trends and share critical information with the department
• Effectively collaborate and communicate with cross-functional teams, including but limited to Demand Generation, Web & Creative, Brand, Content, Data, Product Marketing, Sales & BDRs
• Advocate the importance of SEO internally, educating and training cross-functional teams to incorporate Content SEO best practices
• Be the primary driver for your expertise in larger team/department initiatives
• View yourself as a leader in SEO and content, as well as at Later
• Demonstrate Later’s core values on a day-to-day basis

Preferred Qualifications

• Bachelor's degree preferred (Marketing, Business, Journalism, English)
• Experience with Contentful is a plus
• Ability to think outside the box

Benefits

• Stock options
• Various benefits plans
• Remote work