Content Specialist

Summary

Join Paddle as a Content Specialist and contribute to the development and execution of our content strategy. You will be responsible for creating high-quality, engaging content across various media, including copywriting, proofreading, editing, and translation. This role requires strong writing and storytelling skills, as well as the ability to manage multiple projects and deadlines. You will collaborate with various teams and stakeholders to ensure brand consistency and timely delivery of content. The ideal candidate possesses exceptional writing and editing skills, experience in content creation, and a strong understanding of SEO best practices. Paddle offers a comprehensive benefits package, including attractive salaries, stock options, retirement plans, private healthcare, unlimited holidays, enhanced parental leave, and a commitment to personal development.

Requirements

• Degree in Marketing, Communications, Journalism, or a related field
• Proven experience as a content specialist, copywriter, or similar role
• Exceptional writing, editing, and proofreading skills
• Strong research skills and ability to analyze and synthesize information
• Familiarity with SEO best practices and content optimization
• Experience with content management systems (CMS) and digital publishing tools
• Ability to manage multiple projects and deadlines effectively
• Strong collaboration and communication skills
• Understanding of digital marketing strategies and techniques
• Creative mindset with the ability to think outside the box
• English as a first language or strong proficiency in English

Responsibilities

• Develop high-quality content with exceptional writing skills, ensuring accuracy and engagement
• Proofread and edit content before publishing to ensure high quality and accuracy
• Assist in improving existing content to make it on-brand, SEO-friendly, and up-to-date
• Convert complex, technical information into understandable insights that can be easily understood and absorbed by our audience
• Work alongside the Content Strategist and assist where necessary and serve as a key contributor and collaborator to the overall content strategy
• Conduct research to gather insights and trends to ensure that content is relevant and appealing
• Act as a primary POC for contracted writers and content creators, providing direction, feedback, and managing relationships
• Ensure that Tone of Voice (ToV) and brand personality are effectively followed and represented by external content partners and internal contributors
• Coordinate content approvals from stakeholders and subject matter experts (SMEs)
• Write and help script customer case studies (both written and video)
• Coordinate with marketing, design, and writing teams to ensure timely delivery of assignments and deliver high-quality, targeted content for various marketing channels including ads, websites, and events
• Keep up to date with content trends, consumer preferences, and changes in technology
• Create promotional content for webinars, trade shows, and company events, including email campaigns, event descriptions, and promotional materials
• Monitor the effectiveness of content and campaigns, using analytics tools to provide insights and recommendations for improvement
• Assist in planning and maintaining a content calendar to ensure timely delivery of all content assets across marketing channels
• Prepare detailed and concise briefs for larger marketing initiatives, outlining objectives, key messages, target audience, deliverables, and timelines.Coordinate with external agencies or freelancers to manage content development projects, ensuring quality and timely delivery of outsourced work

Preferred Qualifications

Experience in SaaS and/or tech industry

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Work remotely
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training