Content Specialist (SEO)

Summary

Join Canva's International SEO team as a SEO Content Specialist for a 12-month project focused on expanding their presence in South Korea. This fully remote role offers flexibility to work from anywhere. You will be responsible for developing and executing a content strategy tailored to the South Korean market, leveraging your deep understanding of Naver. The role involves keyword research, content localization, blog creation, community engagement, and performance tracking. Success in this position requires native Korean fluency, strong English proficiency, and proven experience in Naver SEO. You will collaborate with the South Korea SEO Lead and Outreach Specialist.

Requirements

• Be a Native Korean Speaker & have Strong English Proficiency – Fluent in Korean with business-level English
• Have a deep understanding of Naver’s content structure, ranking factors, and SEO pillars (content, technical, and link building)
• Be skilled in copywriting, copy editing, and adapting content to resonate with South Korean audiences
• Have experience in leading SEO content projects on large websites, with measurable results on Naver properties
• Have the ability to optimise content for Naver Café, engage with communities, and answer industry-related questions on Naver Knowledge iN
• Be proficient in using Naver analytics tools to track content performance and adjust strategies accordingly
• Be resourceful, organised, and comfortable managing projects, people, and cross-functional collaboration
• Have experience with Naver content promotion, brand mentions, and collaborating with influencers for high-traffic backlinks
• Have the ability to follow structured guidelines, execute tasks efficiently, and maintain high-quality content standards

Responsibilities

• Run regular content audits and develop a content strategy for South Korea aligned with overarching business objectives and oversee its implementation
• Support the South Korea SEO Lead with Korean keyword research using Naver Keyword Planner to identify high-volume, relevant, and intent-driven terms
• Localise the most relevant pages of the English website to ensure the highest rankings of the South Korean sub-folder on Google
• Build a presence on Naver’s unique ecosystem from the ground up (launch Canva’s Naver blog, create high-quality blog posts, news articles, and branded content optimised for Naver)
• Regularly update and optimise the Naver Blog to maintain freshness and engage with comments and community interactions to improve content credibility and user engagement
• Champion content requirements for the website and Naver content, and ensure timely launches by establishing a clear content calendar
• Track the impact of content, write actionable playbooks and deliver articles at the highest quality standards
• Review, upload and publish content that follows the latest SEO copy best practices and fits the local tone of voice, which is set by language managers
• Build a network of local freelance SEO writers and provide editing support over the medium to long-term
• Give helpful and constructive feedback as well as coaching to offsite copywriters
• Have a strong eye for detail to catch typos, grammatical lapses and the different nuances of requested topics

Benefits

Fully remote work