SEO Content Specialist

Summary

Join Heidi, a healthtech company on a mission to revolutionize healthcare delivery, as their SEO Content Specialist. You will be responsible for creating high-quality, search-optimized content, conducting keyword research, experimenting with content strategies, and optimizing on-page content to improve organic and AI search visibility. The role involves leveraging AI to streamline tasks and collaborating with various teams. This is a 0-to-1 opportunity to build something impactful within a rapidly growing company. Heidi offers a remote work environment in Metro Manila, additional paid time off, a generous personal development budget, equity in the company, and the chance to make a global impact.

Requirements

• Must have - excellent content writing ability, SEO copywriting experience, strong understanding of user intent
• Analytical: experience with SEO tools and analytics, data-driven decision making
• Execution: self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution
• Collaborative: work effectively with designers, developers, and other stakeholders
• Adaptability: up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth

Responsibilities

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups
• Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic
• Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach
• On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates
• AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others

Preferred Qualifications

• Should have - proficient in CMS platforms, especially Sanity
• Nice-to-have: healthcare-related experience or medical background

Benefits

• Work from home in metro Manilla
• Additional paid day off for your birthday and wellness days
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!