SEO Content Writer

Summary

Join Housecall Pro as an SEO Content Writer and create keyword-optimized content that engages readers, supports SEO objectives, and drives organic traffic. You will conduct keyword and subject matter research, and craft helpful articles, expand page content, and optimize meta titles and descriptions. Collaborate with stakeholders across teams to support initiatives and deliver high-quality work while meeting production goals. Stay informed on the latest SEO techniques to maximize article value. The role requires 2+ years of experience in SEO content writing or a related field, impeccable grammar, strong attention to detail, ability to meet deadlines, creative and strategic thinking, understanding of SEO principles, and proven track record of developing high-value content. A Bachelor's degree in a related field or equivalent experience is needed. Housecall Pro offers paid holidays, flexible paid time off, equity in a growing startup, monthly tech reimbursements, and a culture of innovation.

Requirements

• 2+ years of experience in SEO content writing or a related field
• Impeccable use of grammar, punctuation, and spelling
• Strong attention to detail
• Ability to meet tight deadlines
• Creative and strategic thinking skills
• Understanding of SEO principles and best practices
• Proven track record of developing high-value content that that demonstrates subject matter expertise and aligns with EEAT standards
• Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience

Responsibilities

• Create engaging content that is optimized for search engines, and supports the larger SEO objectives
• Support the SEO content manager in topic development, content brief creation, and content editing
• Conduct subject matter research and incorporate expert perspectives, real-world examples, or original analysis to ensure content provides unique value beyond what's already ranking
• Collaborate with other SEO team members to help produce content for page expansion, SEO optimization, and link-building initiatives
• Document and maintain the status of project progress and completed work
• Create and monitor performance benchmarks

Preferred Qualifications

• Excellent writing skills to turn concepts, strategies, and insights into engaging content
• Strong editorial judgment and research skills to identify knowledge gaps and fill them with meaningful, expert-backed insights
• Familiarity with EEAT principles and how to incorporate trust-building elements
• Ability to execute on tasks and navigate challenges with minimal direction
• Strong organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder communication skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Background in reporting and interviewing
• Familiarity with optimizing content for generative AI engines to enhance visibility in AI-powered search experiences
• Interest in experimenting with new search formats and staying ahead of content discovery trends

Benefits

• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements