SEO Content Specialist

Summary

Join Paytronix as the SEO Content Specialist and play a vital role in ensuring all HubSpot content is well-written, brand-aligned, and SEO-optimized. Collaborate with the Content Marketing Manager and freelance writers to assign, edit, and publish articles, creating outlines and providing feedback. Write new content, proofread for accuracy and quality, and ensure adherence to style guides. Conduct fact-checking and research, optimize content for SEO, manage multiple projects, and stay updated on content marketing best practices. This role requires 2-3 years of SEO experience, exceptional grammar skills, proficiency in style guidelines, excellent communication and organizational abilities, and CMS familiarity. The position reports to the Content Marketing Manager and offers a salary range of $65k-$70k.

Requirements

• 2-3 years of SEO research, writing, and editorial experience for a digital publication or B2B company
• Exceptional grasp of English grammar, spelling, and punctuation, with a keen eye for detail
• Proficiency in applying popular style guidelines such as the Chicago Manual of Style or AP Stylebook, as well as internal style guidelines like our SEO Blog Content Style Guide and How to Write Substantive Content Confluence guide
• Excellent written and verbal communication skills
• Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines
• Experience collaborating with writers, designers, and marketing teams
• Familiarity with content management systems (CMSs) like HubSpot and Microsoft Office

Responsibilities

• Work closely with the CMM and Upwork freelance writers to assign articles based on the editorial calendar, edit pieces for accuracy, and publish to Paytronix's blog on a regular cadence
• Create and assign article outlines based on editorial and strategic direction provided by the CMM, providing feedback to writers on sentence structure, key points, and overall flow of articles
• Write new sections of content for existing articles or write brand new articles based on initiatives provided by the CMM
• Proofread and edit content for accuracy, grammar, spelling, punctuation, and overall quality
• Ensure that all content adheres to Paytronix's in-house style guide and brand voice across digital publishing platforms
• Review and revise content for readability, clarity, tone, and flow, ensuring the content is engaging and on-brand
• Conduct fact-checking and research to verify the accuracy of information included in written content
• Ensure all material within your area of involvement is optimized for SEO where relevant and formatted properly for HubSpot
• Manage multiple projects and prioritize deadlines to ensure content is delivered on time
• Stay current with content marketing best practices, SEO trends, and digital marketing strategies to ensure the continued relevance and effectiveness of SEO content and related website copy, like internal linking, SEO information gain, and content-related user experience

Preferred Qualifications

• Experience in the hospitality, tech, restaurant, or convenience store industries
• Familiarity with SEO best practices and experience optimizing copy for search engines
• Familiarity with digital publishing tools and software like HubSpot and Surfer SEO

Benefits

• Paytronix allows employees to contribute to their 401k through Fidelity. The company plan matches 100% of the first 5% of an employee’s contribution based on individual salary
• Paytronix offers medical and dental benefits through Blue Cross Blue Shield, and vision insurance through EyeMed
• Paytronix offers plans to contribute to Health Savings Accounts (HSA)
• Employees that are expecting receive a generous Parental Leave offering
• Paytronix offers company-paid Short-term and Long-term Disability, and Life Insurances
• Accrued PTO (Paid Time Off), off during public holidays, and “floating” holidays
• Protection from identity theft
• Legal coverage for matters including, but not limited to: home and real estate, estate planning, and elder care