Manay CPA Accounting & Tax Services is hiring a
SEO & Digital Marketing Associate

Summary

The job is for an SEO and Digital Marketing Specialist at Manay CPA, a full-service accounting firm based in Atlanta, GA. The role involves creating and implementing SEO strategies, conducting keyword research, optimizing website content, monitoring website performance, planning and executing paid digital advertising campaigns, and more.

Responsibilities

• Creating and implementing SEO (Search Engine Optimization) and Local SEO strategies for Manay CPA websites
• Conducting comprehensive keyword research and analysis to identify relevant target keywords and phrases considering our competitors
• Executing the most suitable tactics to achieve our Key Performance Indicators (KPIs) on an annual and monthly basis related to keyword rankings, visibility score, domain authority, and more
• Developing and implementing on-page and off-page optimization strategies to improve search engine rankings
• Optimizing website structure, content, and meta tags to enhance organic visibility
• Developing a blog strategy for our websites involves crafting article outlines that incorporate pertinent keywords and meta tags
• Collaborating with the content team (freelance bloggers, inhouse writers) to develop and optimize SEO-friendly website content, including blog posts, landing pages, and product descriptions
• Conducting content gap analysis to identify opportunities for creating new, engaging content
• Monitoring and analyzing website performance using SEO tools (Semrush, Search Console) and analytics (Google Analytics) platforms
• Staying up-to-date with SEO trends and algorithm updates to ensure best practices are followed
• Assisting in the website content management process by publishing new pages, generating landing pages, creating forms, implementing website elements, templates, and more
• Overseeing website updates, enhancements, and bug fixes, collaborating with internal stakeholders and external vendors as necessary
• Ensuring website content is accurate, up-to-date, and aligned with the overall marketing and branding strategies
• Planning, executing, and optimizing paid digital advertising campaigns across various platforms (e.g., Google Search, Meta Ads, Bing, Youtube, etc) with performance marketing agencies
• Developing and implementing remarketing strategies to re-engage with website visitors and drive conversions
• Monitoring advertising budgets, tracking key performance indicators (KPIs), and provide regular reports on campaign performance