Marketing Associate

Summary

The job is for a Content Marketing Specialist & Marketing Specialist at Manay CPA, a reputable accounting firm based in Atlanta, GA. The role involves developing and implementing social media strategies, content marketing, email marketing, event marketing, and PR. The ideal candidate should have a bachelor's degree in marketing, communications, or a related field, with 3-4 years of experience.

Requirements

• Have a bachelor’s degree in marketing, communications, or a related field (preferred)
• Have a minimum of 3-4 years of experience as a Content Marketing Specialist & Marketing Specialist or similar role
• Exceptional writing and editing skills both in English and Turkish (Both required)

Responsibilities

• Develop and implement social media strategies to enhance brand visibility, increase engagement, and drive website traffic
• Manage and maintain the company's social media accounts, including content scheduling, posting, and monitoring
• Engage with the online community by responding to comments, messages, and inquiries promptly and professionally
• Conduct social monitoring and social listening to stay updated on the latest industry trends and facilitate the establishment of new partnerships
• Develop a comprehensive content marketing strategy aligned with overall marketing goals and target audience
• Optimize content for Search Engine Optimization (SEO) parameters to improve organic visibility and website traffic
• Oversee, proofread freelance bloggers’ content, and support the coordination of timely content creation
• Plan, research, and create high-quality content presenting our services and brand such as blog posts, articles, press release, emails/newsletters, e-books, and corporate presentations
• Curate and manage video and audio content to bolster our online presence on prominent platforms, notably YouTube and Spotify
• Develop appropriate messaging for campaigns and digital advertisements, support advertising procedures with text materials considering the target audience and company’s objectives
• Plan and execute email marketing campaigns, newsletters, and drip sequences to nurture leads and retain customers
• Collaborate with cross-functional teams, including designers, developers, and marketing associates, to ensure content aligns with broader marketing initiatives
• Participate in the coordination and management of event marketing processes, including the creation and production of promotional materials, booths, and other assets through collaboration with third-party agencies or stakeholders
• Collaborate with third parties to manage all communications, particularly focusing on creative design and online public relations initiatives

Preferred Qualifications

• Knowledge of content marketing best practices and trends
• Experience in event marketing and PR
• Knowledge of using social media tools like Meta Business Suite, and Facebook Ads Manager IS A PLUS
• Familiarity with online design tools, particularly Canva
• Having expertise in LinkedIn outbound marketing strategies IS A PLUS
• Familiarity with content management systems (e.g., WordPress) IS A PLUS
• Experience with social media management and email marketing IS A PLUS

Benefits

• USD base salary based on experience
• Fully remote working opportunities
• Great company culture, family-like work environment
• Excellent on-going training
• Paid vacation and holidays
• Growth opportunities