Trusted Media Brands is hiring a
SEO Director

Summary

Trusted Media Brands is seeking an experienced SEO Director to lead its SEO team and drive organic search growth for its publishing brands. The role requires a blend of strategic vision, tactical expertise, and leadership skills. The candidate should have over 8 years of experience in the publishing or media industry.

Requirements

• 8+ years of SEO experience, with direct experience working with publishers or media companies
• Experience in web analytic and data visualization tools like Looker, Looker Studio, and Google Analytics (exposure to GA4 preferred), with a knack for translating data into actionable insights
• Clear understanding of SEO best practices related to EEAT, CWV, and all it takes to be successful as a digital publisher in 2024 and beyond

Responsibilities

• Lead and mentor a team of SEO managers and analysts, fostering a collaborative and high-performance environment
• Develop and execute comprehensive SEO content-driven strategies to drive organic search traffic to our digital properties
• Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations
• Perform competitor and SERP analysis to identify opportunities, stay ahead of industry trends, and identify areas of risk
• Help optimize for various SERP features and understand Google Discover to enhance traffic, experimenting with different formats or sources to leverage our content in new ways
• Partner with editorial teams and identify knowledge gaps for training opportunities
• Collaborate with product and development teams on template enhancements, site health, or recirculation opportunities
• Run ad hoc reporting, using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, and provide insights to support decision-making processes
• Continuously seek and implement workflow enhancements and technological solutions to increase the efficiency and effectiveness of the SEO team
• Stay up-to-date with the latest SEO and industry trends, tools, and best practices, continuously testing and implementing new strategies

Preferred Qualifications

A willingness to embrace change and to adapt strategies on the fly

Benefits

• Work/life balance, generous time off and comprehensive benefits and programs
• Inclusivity and commitment to building a team based on qualifications, merit and business need