SEO & Google Ads Marketing Manager

Summary

Join The Natural Adventure, a UK-based company offering financially accessible walking and cycling holidays, as a Digital Marketing Executive. You will plan, execute, and optimize multi-channel marketing campaigns across various platforms. Monitor campaign performance, manage budgets, and track ROAS to maximize efficiency and return. Align digital strategies with business objectives and contribute to content planning. Implement lead capture and nurturing strategies, monitor industry trends, and support new tour launches. Collaborate with teams to create high-converting assets. This role offers flexible working hours and the option to work remotely.

Requirements

• Proven experience in SEO and Google Ads (ideally in travel)
• Skilled in analytics and optimisation tools (GA4, GSC, SEMrush, etc.)
• Familiar with CMS platforms, especially WordPress
• Strong copywriting and visual communication skills
• Excellent written and verbal communication in English

Responsibilities

• Plan, execute, and optimise multi-channel campaigns across Google Ads, social media, email, and display
• Monitor campaign performance, manage budgets, and track ROAS
• Optimise PPC campaigns to maximise efficiency and return
• Align digital strategies with business objectives and international growth goals
• Contribute to blog, email, and social content planning
• Implement lead capture and nurturing strategies using marketing automation tools
• Monitor industry trends and competitors to refine tactics
• Support new tour launches and boost organic visibility by applying SEO best practices
• Collaborate with all teams to ensure alignment and create high-converting assets

Benefits

• Work from home or a co-working space convenient to you
• Flexible working time
• Annual company retreat and travel discounts
• Friendly, collaborative team and room for professional growth