Senior Demand Generation Marketing Manager

Summary

Join OnRamp as a Senior Demand Generation Marketing Manager and develop, execute, and optimize multi-channel demand generation programs to drive qualified leads, pipeline growth, and revenue. This fully remote role, open to US-based candidates, requires a blend of digital marketing and Ops/RevOps expertise. You will lead integrated campaign management across various channels, including digital advertising, email marketing, ABM, content syndication, and influencer engagement. Data analysis and performance reporting are crucial, as is collaboration with marketing and sales teams. The ideal candidate possesses a strong understanding of SEO best practices, content marketing, and the buyer's journey. This role offers the opportunity to significantly impact the company's growth trajectory.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of progressive B2B demand-gen experience with proven track record of measurable results
• Deep expertise in developing and executing multi-channel dem-gen campaigns
• Data-driven approach, able to interpret data, generate insights, and make informed decisions
• Proficiency with HubSpot marketing automation and CRM and other mar-tech tools
• Excellent written and verbal communication skills, capable of crafting compelling analyses, presenting findings effectively, and writing high-converting copy for campaigns (e.g., emails, ads, landing pages)
• Solid understanding of SEO best practices, content marketing, and the buyer’s journey/sales funnel
• Exceptional organizational skills, with the ability to manage multiple competing priorities
• Ability to work independently and collaboratively in a growth-oriented environment

Responsibilities

• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with company goals and revenue targets, including defining campaign objectives and KPIs
• Integrated Campaign Management: Lead the end-to-end planning, tactical execution, and optimization of multi-channel demand generation/capture campaigns across: Digital Advertising: Paid search/SEM (Google) and social media advertising (LinkedIn and additional strategic channels) Email Marketing: Drip, nurture, and newsletter campaigns Account-Based Marketing (ABM): Launching targeted ABM programs for key accounts Content Syndication: Partnering with third-party platforms to distribute valuable content Influencer Engagement: Identifying, vetting, and collaborating with social media influencers and thought leaders to amplify content and drive qualified leads
• Data & Performance Analysis: Continuously monitor, analyze, and report on campaign performance, using data to identify opportunities for improvement, optimize ROI, and conduct A/B testing. Be the metrics-oriented leader on the team to help enable data-driven decision making, with a focus on pipeline goal setting and predictive modeling
• Lead Nurturing: Design and execute effective lead nurture programs in collaboration with marketing and sales, guiding prospects through the marketing and sales funnel
• Cross-functional Collaboration: Partner closely with marketing and sales teams to ensure alignment on messaging, lead hand-off processes, and overall go-to-market strategies
• Market Intelligence: Stay current with industry trends, best practices, and the competitive landscape to identify new opportunities and innovative approaches (ex. understanding of SEO/GEO/AIO and its impact on digital Marketing channels)

Benefits

Highly competitive cash compensation, equity, and benefits