SEO Manager

Summary

Join iKhokha as an SEO Manager and play a critical role in driving organic search engine traffic and improving the overall visibility and performance of our digital products. You will develop and execute effective SEO strategies, optimize website content, build high-quality backlinks, and monitor website performance using SEO tools. This role requires strong analytical and communication skills, collaboration with cross-functional teams, and a deep understanding of SEO best practices. The ideal candidate will have 5+ years of experience as an SEO Manager and proven success in improving organic search performance. iKhokha offers a competitive compensation and benefits package, including hybrid work models, medical aid, and professional development opportunities.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Proven experience, 5+ years, as an SEO Manager or similar role, with a successful track record of improving organic search performance and driving tangible results
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices
• Proficiency in using SEO tools, such as Google Analytics (certified), Google Search Console, SEMrush, or similar platforms
• Solid knowledge of CMS, HTML, CSS, and website development principles, with the ability to identify and resolve technical SEO issues
• Ability to develop and build out high quality backlinks, measuring and monitoring these
• Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven recommendations
• Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders

Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic search visibility and drive high-quality traffic to our website
• Optimize website content, including landing pages, blog posts, product descriptions, and other digital assets, to improve search engine rankings and user engagement
• Define and develop high quality backlinks, as well as continual monitoring and adjusting
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and recommend actionable solutions
• Perform regular website audits to identify technical SEO issues and work closely with the development team to implement necessary fixes
• Conduct thorough keyword research and analysis to identify opportunities for content optimization and expansion
• Monitor and report on key SEO performance metrics, such as organic traffic, rankings, conversions, and backlinks, providing insights and recommendations for improvement
• Conduct competitive analysis to identify gaps and opportunities, and develop strategies to outperform competitors in search engine rankings
• Collaborate with cross-functional teams, including marketing, social media, and web development, to align SEO initiatives with broader marketing and business objectives
• Collaborate with content creators, designers, and developers to ensure SEO best practices are incorporated into website development and content creation processes
• Stay informed about the latest digital marketing trends and technologies, and proactively identify new opportunities to enhance our SEO efforts
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure our SEO strategies are effective and aligned with search engine guidelines

Preferred Qualifications

• Relevant certifications in SEO or digital marketing
• HubSpot knowledge
• Self-motivated and proactive mindset, with the ability to work independently and prioritize tasks effectively
• Attention to detail and a strong commitment to delivering high-quality work
• Ability to adapt to a fast-paced and dynamic environment, with a willingness to continuously learn and improve
• Business understanding of Financial Services and digital and performance marketing

Benefits

• Work in a high-growth company with tangible results you're accountable for
• Enjoy hybrid, remote, and in office work models
• Competitive remuneration and benefits, including Medical Aid and Group Risk scheme contributions
• Be guided by visionary leadership
• Seize the opportunity for study leave
• Access to on-demand learning and development
• Experience a friendly, collaborative culture with a team of all-round-lekker humans (it’s true, we surveyed our Employees and they told us so)
• If you find yourself at HQ, coffee on tap and a selection of hot beverages provided by our very own onsite Barista