SEO Manager

Summary

Join lastminute.com as their SEO Manager (Polish and/or German) and collaborate with the SEO team to define and deliver strategies that grow organic rankings, traffic, and conversions. Work with product managers to understand the user journey and improve the booking flow. While focusing on the Polish and/or German market, you will also work across other markets and various project types impacting SEO and organic customer acquisition. Your responsibilities include keyword research, page/site analysis, competitor analysis, technical issues, and user improvements. This is a full-time, permanent, remote position based in Poland or Germany, requiring 3+ years of SEO experience and fluency in English, Polish, and/or German. The company offers a shorter working week, flexible hours, remote work possibilities, and various professional development opportunities.

Requirements

• 3+ years’ SEO experience (travel industry or Polish/German markets preferred) with a proven track record in driving rankings and traffic growth
• Expertise in SEO best practices, algorithms, and large-scale site optimisation, including technical SEO (structured data, rich snippets, breadcrumbs)
• Proficient in GA4, Google Search Console, SEMrush (or similar), with strong analytical skills to turn complex data into actionable insights
• Skilled communicator and collaborator, experienced working with cross-functional, multi-country teams; strong project management abilities
• Fluent in English plus Polish and/or German, able to work independently and manage multiple projects in a remote setting

Responsibilities

• Collaborate with the SEO team to define and deliver strategies that grow organic rankings, traffic, and conversions in line with business goals
• Work with product managers to understand the user journey and make changes to the acquisition pages that help improve the whole booking flow
• Whilst you will have a partial focus on the Polish and/or German market, you will work across other markets and a range of project types that will impact SEO and organic customer acquisition
• You will work across a range of SEO projects including keyword research, page / site analysis, competitor analysis, technical issues + user improvements

Benefits

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
• Shorter working week (36h as full time), with a half working day on Fridays
• Flexible start and end of the working day
• Possibility to work from anywhere for a period of time per year defined according to local regulations
• Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time
• Professional and managerial skills development training paths, access to e-learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content
• 2 paid days off per year for volunteering purposes
• Occasional social events to foster connections among colleagues
• Travel industry discounts and flash exclusive staff fares
• We support our employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws