SEO Manager

Summary

Join Transfr as an SEO Manager and develop comprehensive SEO strategies to improve organic search rankings, drive targeted traffic, and increase in-market organic search leads. Reporting to the VP Demand Generation, you will oversee all aspects of search engine optimization.

Requirements

• 5+ years of experience in SEO, with a proven track record of improving organic search performance
• Excellent knowledge and experience of SEO best practices and search engine algorithms and ranking factors
• Experience setting and delivering against measurable SEO metrics
• Strong knowledge of tools such as SEMRush, Google Analytics4, Google Search Console, and Google Tag Manager (certifications are a plus)
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Ability to prioritize effectively and manage competing priorities to deliver and drive results
• A passion for digital marketing and self-motivated in following the latest developments in the SEO industry
• Excellent interpersonal and collaborative skills with ability to build strong working relationships
• WordPress experience. Create posts, pages, and update important SEO elements
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO

Responsibilities

• Develop and implement comprehensive SEO strategies to boost organic search rankings and drive qualified traffic and leads
• Conduct thorough keyword research to identify opportunities for content optimization, new content creation and trends in the industry
• Ideate and optimize website content based on targeted keywords and best practices
• Execute SEO tasks such as updating Title Tags, Meta Descriptions, Headings, Internal Linking, Alt Attributes, fixing broken links, correcting 301 links, finding canonical issues and more
• Identify and address technical SEO issues, including site speed, mobile responsiveness, crawl errors, and duplicate content
• Develop and implement effective link-building strategies to enhance domain authority
• Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce) and SERP performance (e.g. CTR, rankings)
• Collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are implemented
• Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, etc.)

Preferred Qualifications

Experience in B2B marketing is highly preferred

Benefits

• The base salary range for this position is expected to be between $80,000 and $90,000, with the actual base salary amount dependent on a number of factors, including but not limited to a candidate’s credentials, relevant experience, and primary job location
• In addition to salary this role may be eligible for variable compensation and additional company benefits such as stock options, 401(k), paid vacation and sick time, and medical/dental/vision insurance