SEO Manager

Summary

Join Wiz, a rapidly growing cloud security company, as a dynamic full-stack SEO Manager. This role focuses on executing SEO strategies to boost brand visibility, drive conversions, and increase pipeline growth. You will manage content generation, perform on-page and off-page optimizations, and collaborate with cross-functional teams. The ideal candidate has 5+ years of SEO experience, a proven track record of success, and a deep understanding of search engine algorithms. You will be responsible for managing SEO projects, creating content briefs, and optimizing website structure. This position requires proficiency in SEO tools and a basic understanding of HTML, CSS, and JS.

Requirements

• 5+ years of experience managing SEO projects, with a proven track record of success in driving traffic growth, opportunities, and pipeline
• Experience scaling SEO for growth-stage businesses using product-led and content-led strategies
• Ceaseless curiosity for SEO and demand generation, actively participating in online communities, subscribing to newsletters, and brainstorming with peers
• You’re not afraid to challenge the status quo and bring your own insights to the test in order to stay ahead of the curve
• Eagerness to understand the customer and the role of search in their buying journey
• Demonstrated project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• Basic ability to work with HTML, CSS, and JS as it relates to SEO
• Ability to clearly articulate the value of an SEO initiative to project stakeholders. You know the optimal balance of SEO-speak and business-speak
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
• Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, and Sitebulb

Responsibilities

• Profitably execute forward-looking SEO strategies that improve full funnel brand visibility to outpace competitors and drive conversions and pipeline
• Create content briefs that provide clear direction to agencies/writers on how to structure articles that exceed our competitors in terms of value, while also aligning with Wiz’s unique philosophy on cloud security
• Capture and maintain high positions in the SERPs by regularly performing on-page optimizations on existing content for title tags, meta descriptions, keyword optimization, and content structure based on your monitoring and analysis of ranking fluctuations
• Proactively identify opportunities to optimize website structure, URL hierarchy, schema markup, and internal linking for improved crawlability and indexing
• Manage off-page SEO activities to build a high-quality backlink profile that surpasses competitors, increasing website authority and organic traffic
• International SEO & Localization Strategy: Identify high-impact pages for localization, collaborate cross-functionally with the localization team, and monitor performance metrics to ensure content ranks and converts in international markets
• Develop A/B tests to identify new tactics to squeeze more leads and pipeline out of our SEO traffic
• Collaborate with cross-functional teams including external agencies, web developers, digital marketers, and sales teams to integrate SEO best practices across all channels
• Stay updated on the latest SEO trends, algorithm updates, and industry best practices; including how to leverage AI in our SEO workflows to improve efficiency

Preferred Qualifications

• Experience preferably in an Enterprise SaaS company
• Familiarity with cyber security/DevOps space
• Strong understanding of international SEO strategies
• Deep understanding of HTML, CSS, JavaScript, and other front-end web programming languages