Seo Outreach Specialist

Summary

Join Skrapp.io as a proactive Outreach Specialist to drive the success of our SEO and digital marketing initiatives. This pivotal role involves building and maintaining relationships, acquiring high-quality backlinks, and promoting content. You will develop personalized outreach strategies, negotiate collaborations, and analyze competitor backlink profiles. The ideal candidate is a natural networker with strong SEO and link-building knowledge and 5-10 years of relevant experience. This fully remote position offers flexible working hours and benefits including 25 paid days off plus 5 national holidays per year.

Requirements

• 5-10 years of experience in successfully executing SEO outreach strategies and other aspects of SEO
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis

Responsibilities

• Acquire backlinks by reaching out to relevant websites, influencers, and bloggers
• Develop personalized outreach strategies for maximum success in backlink acquisition
• Establish and nurture connections with webmasters, bloggers, and industry influencers
• Negotiate guest posting opportunities, content collaborations, or mention placements to build mutually beneficial relationships
• Promote content to external platforms to expand its reach and visibility
• Pitch shareable content to relevant websites for syndication or sharing
• Write or coordinate the creation of guest posts on third-party websites that strategically include backlinks to our target website
• Analyze competitor backlink profiles to uncover potential opportunities and refine outreach strategies
• Identify and leverage content or backlink gaps for a competitive edge
• Track acquired backlinks to ensure they remain active and valuable
• Regularly report on outreach effectiveness and the impact of link-building campaigns
• Work closely with content creators to develop high-quality, shareable content that adds value to external websites and audiences
• Examine SEO strategies of competitors to uncover new opportunities and innovative approaches
• Identify and act on content or backlink opportunities based on competitor research
• Track metrics such as rankings, organic traffic, click-through rates (CTR), and conversion rates
• Provide stakeholders with actionable reports on SEO performance and adjust strategies based on data insights
• Keep up-to-date with search engine algorithm changes and industry trends
• Adjust outreach and SEO strategies to align with the latest updates and best practices
• Attend industry conferences, participate in online communities, and follow authoritative SEO resources to stay ahead

Preferred Qualifications

• Familiarity with SEO tools like SEMrush, AHrefs, Similarweb, Moz, and Google Search Console
• Experience with other aspects of marketing, such as customer growth and promotion

Benefits

• 25 days paid time off per year
• 5 national days off per year per choice depending on your country of residence
• Fully remote work
• Flexible working hours