Performance Marketing & Lead Generation Specialist

Summary

Join Pavago as a Performance Marketing & Lead Generation Specialist and play a crucial role in generating qualified leads and optimizing marketing campaigns. This full-time, remote position requires managing paid advertising campaigns (Google Ads, Google Local Services), creating engaging content for social media and email newsletters, and handling customer communication. You will be responsible for A/B testing, monitoring KPIs, and identifying new lead generation sources. Success in this role demands strong analytical and creative skills, excellent communication, and the ability to work independently while meeting deadlines. The ideal candidate will have proven experience in performance marketing and a strong understanding of various marketing channels.

Requirements

• Proven experience in performance or digital marketing with measurable results
• Strong understanding of paid advertising, SEO, social media, and email marketing
• Excellent written and verbal communication skills
• Ability to engage with customers both over the phone and online
• Strong problem-solving abilities and attention to detail
• Ability to work independently while meeting deadlines and performance targets

Responsibilities

• Manage and optimize Google Ads and Google Local Services campaigns to maximize ROI
• Perform A/B testing on ads and landing pages to improve conversion rates
• Monitor and report on campaign KPIs, such as cost per lead and conversion rates
• Create and distribute a monthly email newsletter to a 1,000+ client list
• Develop, schedule, and post engaging content on Facebook, Instagram, and other relevant platforms
• Maintain updated customer records and segmented contact lists for targeted outreach
• Research, identify, and implement new lead generation sources (e.g., local partnerships, referral programs, community events)
• Collaborate with management to create seasonal promotions and special offers
• Answer inbound calls (approx. 5–15 daily) in a friendly and professional manner. Qualify them and set the appointments with the closer
• Respond promptly to customer inquiries via phone, email, and social media
• Follow up with potential and past customers to encourage bookings and repeat business
• Assist in planning and executing marketing campaigns during peak seasons
• Support the development of efficient processes and systems for lead handling

Preferred Qualifications

Experience in the home services or related industries is preferred but not required