AllTrails is hiring a
SEO Product Manager

Summary

The job is for an SEO Product Manager at AllTrails, a popular outdoors platform. The role involves optimizing the site structure and page content for SEO to drive organic growth. The candidate should have 5+ years of experience in SEO, be familiar with various SEO tools, and be able to influence cross-functional stakeholders.

Requirements

• 5+ years of experience working with product and engineering teams on SEO optimizations
• Solid understanding of scalable technical SEO growth levers including site structure, link-building, schema, meta-data and on-page content optimization
• Passion and interest in new and emerging technologies like Gen AI search to help us determine long-term search strategy
• Experience with optimizing SEO for international markets; understanding differences in and successful tactics internationally vs the US
• Strong grasp of SEO metrics and tools - you’re able to identify which KPIs matter most for AllTrails and know how to effectively leverage the tools of the trade (e.g., Google Analytics, Google Search Console, PageSpeed Insights, SEMRush, Screaming Frog, etc.)
• Scrappy and resourceful, a creative problem solver adept at navigating through ambiguity and making data-driven decisions to achieve SEO needs given resources at hand
• Ability to influence cross-functional stakeholders with various levels of familiarity with SEO to help drive SEO projects
• Self-driven, strong sense of ownership and highly organized with a proven ability to prioritize and execute on multiple concurrent initiatives
• Structured thinker with a strong intuition on priorities & trade-offs
• Strong written and verbal communication skills
• Humility, empathy and open-mindedness - no egos

Responsibilities

• Setting and owning SEO strategy including technical site audits, metrics monitoring, performance analyses and report-outs, with a goal of driving organic growth
• Optimizing our site structure and page content for SEO; providing guidance on linking, meta-tags, on-page content and other relevant factors to improve SEO performance
• Participating in scoping, designing and execution of product-led SEO experiments/projects at high velocity to drive learnings and help drive implementation
• Conducting keyword, competitive research and site audits to identify high ROI opportunities and recommend next steps
• Being a thought leader / SEO ambassador at AllTrails; staying on top of key trends and best practices in SEO, creating and maintaining our internal SEO knowledge base, how to guides and best practices

Benefits

• Competitive and equitable compensation plan
• Physical & mental well-being including health, dental and vision benefits
• Trail Days: First Friday of each month to hit the trails!
• Unlimited PTO
• Flexible parental leave
• Annual continuing education stipend
• Discounts on subscriptions and merchandise for you and your friends & family