SEO Specialist

Summary

Join our team as a Technical SEO Specialist and work directly with our Marketing Director and web development team. You will audit and fix existing technical SEO issues, implement on-page and off-page optimizations, and define SEO best practices. This hands-on role requires strong execution skills and experience with WordPress. You will conduct technical SEO audits, resolve Google Search Console errors, optimize site structure, and implement keyword mapping. Additionally, you will support content SEO, develop a backlink strategy, and improve local search visibility. Regular reporting and use of SEO tools are essential. The ideal candidate has 5+ years of SEO experience, strong technical skills, and the ability to work independently.

Requirements

• 5+ years in a dedicated SEO role
• Experience with WordPress
• Strong technical SEO skills (HTML/CSS familiarity)
• Ability to work independently and deliver high-quality, documented work

Responsibilities

• Audit and fix existing technical SEO issues
• Implement on-page and off-page optimizations
• Help define SEO best practices that align with business growth goals
• Work with a WordPress website setup
• Conduct full-site technical audit (crawlability, site speed, Core Web Vitals, indexation)
• Resolve errors flagged in Google Search Console
• Ensure proper schema markup, canonical tags, redirects, etc
• Optimize site structure, navigation, and internal linking
• Keyword mapping and implementation
• Meta titles/descriptions, headers, and content optimization
• Image optimization and accessibility compliance
• Provide SEO recommendations for ongoing blog/content production
• Advise on content clusters and keyword opportunities
• Identify gaps and suggest new landing pages to target legal service niches
• Develop white-hat backlink strategy
• Reach out to legal directories, publications, partners for backlinks
• Monitor and clean up toxic backlinks
• Improve local search visibility (including GMB profile if needed)
• Identify industry-specific SEO strategies (legal staffing, virtual legal services)
• Use GA4, GSC, Ahrefs/SEMRush for monitoring
• Provide clear weekly and monthly performance reports and action plans
• Track keyword performance and rankings over time

Preferred Qualifications

• Experience with legal tech or professional services marketing
• Working knowledge of CRO and content funnel optimization
• Familiarity with Google Tag Manager & cookie compliance best practices
• Familiarity with legal, SaaS, or B2B service industries
• Clear communication and strong documentation
• Reliable delivery and ability to prioritize high-impact actions
• Someone who stays on top of Google algorithm updates and industry changes
• Results-driven mindset with a testing/iterative approach

Benefits

• Biweekly Payments : Guaranteed with no deductions from our end
• Long-Term Opportunities : Build a lasting professional relationship with us
• Fully Remote : Work from the comfort of your home—no onsite travel required
• Paid Time Off : Enjoy 2 weeks of paid leave and recognition of US holidays
• Wellness Support : Access our in-house psychologist and wellness coaching services
• Professional Growth : Benefit from free training, language improvement sessions, and coaching programs
• Exclusive Learning Access : Unlock free access to 200+ continuous improvement courses