SEO Specialist

Summary

Join our team as an SEO Specialist and implement SEO strategies to boost our clients' online presence and organic traffic. Collaborate with the marketing team to create, execute, and track SEO campaigns, ensuring top search engine rankings. This role blends technical SEO, on-page optimization, link-building, and content strategy. Proficiency in English and Spanish (written and spoken) is required. The position is fully remote and open to Latin American residents. We offer competitive benefits including bi-weekly payments, paid time off, wellness support, and professional growth opportunities.

Requirements

• 1-2+ years experience doing SEO work for clients within an agency environment
• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• Expert knowledge of SEO and Analytics
• Expert knowledge of WordPress & complex themes
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Excellent writing, editing, and proofreading skills
• Knowledge of HTML, CSS, and JSON
• Knowledge of Ahrefs, SEMrush, and Google Search Console
• Proficiency in both English and Spanish, spoken and written
• SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)

Responsibilities

• Edit and optimize content to improve a client's content ranking in search engines
• Have a keen eye for detail and possess excellent SEO and content trends knowledge
• Publish new content and improve existing content
• Create keyword-targeted copy to optimize content for specific key phrases
• Use digital tools to identify search trends and key phrases
• Publish and enhance landing pages in WordPress
• Create custom graphics and enhance images for landing pages and blogs
• Post and optimize blogs for targeted phrases
• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO
• Create local strategies with the client using their Google My Business API to maintain accurate location data
• Identify critical client/account issues and escalate them to appropriate executives in a timely manner
• Use SEO principles to maximize copy’s reach (internal linking, metadata optimization)
• Interpret copywriting briefs to understand project requirements
• Collaborate with Account Managers and Project Managers on client campaigns
• Maintain editorial calendars
• Edit content to improve optimization
• Ensure that SEO and SMO strategies are effectively implemented
• Mark up sites and content with JSON schema
• Be expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
• Optimize permalink structures to improve URL clarity and SEO performance
• Implement and manage 301 redirects to preserve rankings and link equity
• Audit and resolve 404 errors to improve user experience and maintain search engine trust
• Configure robots.txt and XML sitemaps to enhance crawlability and indexing

Preferred Qualifications

• Experience in the legal vertical
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
• Advanced technical SEO experience is a plus
• Desire to lead local strategy for large-growth SEO client

Benefits

• Biweekly Payments : Guaranteed with no deductions from our end
• Long-Term Opportunities : Build a lasting professional relationship with us
• Fully Remote : Work from the comfort of your home—no onsite travel required
• Paid Time Off : Enjoy 2 weeks of paid leave and recognition of US holidays
• Wellness Support : Access our in-house psychologist and wellness coaching services
• Professional Growth : Benefit from free training, language improvement sessions, and coaching programs
• Exclusive Learning Access : Unlock free access to 200+ continuous improvement courses