SEO Specialist - Technical & Content Strategy

Summary

Join Pavago as their SEO Specialist and contribute your technical SEO expertise and creative content strategy skills to a dynamic team. You will conduct in-depth SEO audits, identify and fix site issues, optimize site speed and mobile responsiveness, manage site configurations, and ensure proper tracking of SEO KPIs. Responsibilities also include developing SEO-driven content calendars, writing content briefs, overseeing on-page SEO, and monitoring content performance. The ideal candidate possesses 2-4 years of hands-on SEO experience, a strong grasp of technical and on-page SEO, and proven ability to lead technical audits and collaborate with developers. Familiarity with various SEO tools is essential. The role involves client communication and requires strong organizational and detail-oriented skills.

Requirements

• 2–4 years of hands-on SEO experience (agency experience preferred)
• Strong grasp of both technical SEO and on-page/content SEO
• Demonstrated ability to lead technical audits and collaborate with developers
• Proven track record of building and executing SEO-driven content strategies
• Familiarity with SEO tools such as GA4, GSC, Ahrefs/SEMrush, Screaming Frog, and Looker Studio
• Fluent in English (written and verbal) and comfortable with client communication

Responsibilities

• Conduct in-depth SEO audits (crawlability, indexing, Core Web Vitals, etc.)
• Identify and prioritize site issues; collaborate with developers to implement fixes
• Optimize site speed, mobile responsiveness, internal linking, schema markup, and redirects
• Manage sitemap.xml and robots.txt configurations
• Ensure GA4 and Google Search Console are properly set up and tracking SEO KPIs
• Proactively respond to algorithm updates and adjust strategies
• Evaluate UX and conversion pathways to help turn organic traffic into leads
• Conduct competitor research and monitor evolving search trends
• Perform keyword research, content gap analysis, and SERP audits
• Develop SEO-driven content calendars with strategists and copywriters
• Write content briefs for landing pages, blogs, and service pages with clear optimization guidelines
• Oversee on-page SEO: metadata, headings, semantic HTML, and internal linking
• Monitor performance of new and updated content; iterate for better results
• Maintain quality standards and SEO consistency across all content assets

Preferred Qualifications

Experience with local SEO, schema markup, and conversion-focused UX